Visual Harmony: Proportion in Graphic Design

by SendPoints

Proportion as a basic element in the field of design has been widely studied. Taking mathematical theories, the golden ratio, and sequence principles into consideration in design and art often helps improve visual aesthetics, and the beauty of well-used proportions can be found in a variety of design projects. Visual Harmony presents outstanding design works highlighting well-crafted proportions, presenting projects that will be solid references to readers worldwide. It elaborates on the subject with information in the form of descriptive text and diagrams. Brand logos, visual identities, illustrations, and other artistic works featured in this book stand out from others because of the designers' in-depth understanding of proportions, reflecting the importance of rational thinking in the ever-changing creative world.

Genres: Design, Art

240 pages, Hardcover

Published February 16, 2015

About the author

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.