Social Media Marketing

by Tracy L. Tuten

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Genres: School, Nonfiction

464 pages, Paperback

First published January 12, 2012

Reviews

[Dorotea · Rating 1 out of 5]

Given that this is a textbook adopted in the Social Media Marketing course at my university, I expected it to be more substantial. While it does a great job at describing the situation, it doesn't offer much insight on how to create a marketing strategy (based on social media, of course).
Disappointed.

[Angel · Rating 3 out of 5]

Good introductory book for social media marketing. A general overview, but nothing advanced.

[Erik Lindgren · Rating 3 out of 5]

This book, self-described as the first textbook on social media marketing, has some great tidbits of information. The learning materials that come with it and on the book's support website are excellent. But the writing in the book is so hard to follow that I had trouble getting through it. They also spend time defining concepts that do not have practical application. Although athe book is academically interesting, I prefer a more practical approach.

[Sovannah · Rating 3 out of 5]

Social Media Marketing was a decent introduction to the social media corporate world. It was very informative on the aspects of social media and what it can do for businesses. The authors begin by explaining what social media actually is, it's structures, framework, and it's communities. They then dedicate a section to various topics such as social media planning, tactics, and data management.
However, it was poorly written and difficult to follow. The writing wasn't pretentious. Rather, it lacked sentence variety, and was written completely in passive voice. It was hard to grasp what was being taught in the midst of indirect, never ending sentences. Aside from that, the textbook provided good advice on strategy and a nice introduction to social media marketing, while keeping students in mind who may not be digital natives.

[Ross · Rating 4 out of 5]

I never knew there was so much research within this emerging field. This was the textbook that I used in my July class. I appreciated many of the graphs and case studies in the book, that helped me understand the concepts of community, influence, personal brand, authentic content, and how brands influence us and are influenced by us.

[Bintang Rizky · Rating 5 out of 5]

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[Kimberly Erskine · Rating 4 out of 5]

Good, quality content but there were many typos that were distracting and annoying.

[Lan · Rating 4 out of 5]

Comprehensive introductory textbook

[Mary Pat · Rating 4 out of 5]

Am using this text to teach an online course, JRN 250 Social Media Managing the Message. Appears to have well-researched and grounded information for students who want to effectively learn how to market to consumers in social business.