Eye Tracking in Linguistics

by Salvatore Attardo

What is eye tracking? Why is it important for linguistics? How can I use it in my own research project?

Answering these questions and more, this book guides you through one of the most exciting and innovative research methods in the field of linguistics. Divided into three parts, the chapters first offer an historical introduction and a foundational overview to the neurology and physiology of the eye and the common measurements and tools used in eye tracking. They then provide a guide to the applications of eye tracking most pertinent to linguists (reading, the visual-world paradigm, social eye tracking, and classroom applications), followed by a step-by-step process to plan, execute, analyze and report your research project in eye tracking. The book covers topics such as reading, lexical and syntactic processing, mind wandering, second language acquisition, and AAC devices, and includes statistical tools and how to write up results. Each chapter also includes self-study questions and a range of applied case studies.

Supported by a glossary of key terms, suggestions for further reading, and material to aid self-study, Eye Tracking in Linguistics is the only book you need to provide a solid foundation for your own research project.

305 pages, Kindle Edition

Published February 9, 2023

About the author

Salvatore Attardo holds a PhD in English/Linguistics from Purdue University. He is the Head of the department of Literature and Languages at the University of Texas A&M – Commerce. He has authored two monographs (Linguistic Theories of Humor, 1994, and Humorous Texts, 2001, both published by Mouton De Gruyter) and a sociolinguistics textbook, co-authored with Steven Brown (Understanding Language Structure, Interaction and Variation, University of Michigan Press 2000, 2nd ed, 2005), as well as numerous articles on semantics, pragmatics, and humor research. He is the Editor-in-Chief of HUMOR: International Journal of Humor Research.