Game On tells the story of how and why the sports media industry grew to become one of the most important and profitable components of the global entertainment landscape.
I was born and raised in New York. I live in Durham, North Carolina. I teach at Elon University. And my first book - The Guidebook Experiment - is about a trip I took to South America to explore how the proliferation of "guidebook material" (i.e. Yelp, TripAdvisor, Google Maps) has changed the way we see the world.
Sports fans today have so many different ways to enjoy sports or associated aspects such as betting and fantasy games. How we got here today from the humble beginnings of a boxing match being broadcast on the radio in 1921 is told in this excellent book by David Bockino.
This is certainly more than a simple retelling of the history of media. How Bockino makes this so interesting is how he connects the new form of media he is describing with the societal norms of the time. Usually this means something is going to change drastically.
One example is professional football exploding in popularity after the famous televised 1958 championship game between the Colts and the Giants. This is well known to even casual fans, but the way Bockino writes about it and his references to other coverage of the game, especially newspaper writers, makes this even better than the commonly known account of the game and telecast.
The latter chapters, from the creation of ESPN to sports talk radio to fan “experiences” is also excellent writing. This is mainly due to Bockino’s personalization of the events. The reader will get to know people who took chances, financially and professionally. There are far too many people to name her and it’s difficult to provide a great example because every chapter and every innovation Bockino describes is excellent. It should be noted that even though the topic could easily become dry, it never becomes that. The pages will be turned quickly by a reader, who will be entertained and educated on a topic that has undergone dramatic changes in the century covered in the book.
I wish to thank University of Nebraska Press for providing a review copy of the book. The opinions expressed in this review are strictly my own.
I received an eARC of this book from NetGalley and the publisher, for which I thank them. “Game On” is a non-fiction book by David Bockino about the growth, popularity, and craziness of the sports media industry. The sports industry has a lot of history - from how favorite teams started to those crazy fans and even those fantastic newspaper writers, but little observed (or noted) is the sports media industry. From the invention of the radio (and all that fell out of that) to the propaganda associated with televised sporting events down to today’s YouTube and streaming - it’s all covered in this book. I can see how this book could have been longer, but I think the author did a great job in keeping to the facts (sometimes a bit dryly but some information cannot be made as wonderful as the tales about Gorgeous George) and selecting what to cover. My child was heavily involved in sports media and I think would’ve appreciated reading this book for the historical information.