Enterprise: Entrepreneurship and Innovation

by Robin Lowe, Sue Marriott

Enterprise, Entrepreneurship and Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text * case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Concepts, Contexts and Commercialisation * how to understand and acquire the entrepreneur's skills, attitudes and knowledge* the techniques needed to generate new business and create a new organisation* how to become more innovative, self reliant, and opportunistic.* the learning and decision-making processes of entrepreneurs

472 pages, Kindle Edition

First published June 25, 2012

Reviews

[Alessandra · Rating 4 out of 5]

li dnv em poucas horas pra reviver os momentos mais precisosos escritos neste diário, e refresquei na memória o que me impossibilitou de dar 5 estrelas para esse livro, contudo não deixa de ser uma leitura proveitosa para aqueles que apreciam o universo de Jane Austen e sua escrita.

[Pet · Rating 5 out of 5]

I dare say the purists would be having kittens, but honestly this was a delightful read, perhaps not absolutely faithful but exciting and heartwarming. I’ve always wondered what was going on in Darcy’s head during a lot of his dialog and this book highlights that beautifully.