Differential Demonstration: How to Effectively Show a Home

by Myers Barnes, Sue Publicover

You apply strategy to every step of the new home sales process. Does that include presenting the model home to a prospective buyer? The second edition of this best-selling workbook guides you step-by-step through a proven process for communicating the value of the home, not just giving a tour. In this completely updated edition of Differential How to Effectively Show a Home” , you’ll learn how to present with Myers Barnes—bestselling author and new home sales trainer, educator, and speaker—has teamed with homebuilder marketer and ideator Sue Publicover to deliver an invaluable guidebook to new home demonstration. It’s time to get this step right!

94 pages, Paperback

Published June 7, 2023