Mediawriting: Print, Broadcast, and Public Relations

by W Richard Whitaker, Janet E Ramsey, Ronald D. Smith

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.Further updates and features attention to computer-assisted reporting, the preparation of online copy, and social media applicationsTwo new chapters on lead writing and new new mediaA separate chapter focused solely on ethicsExplanatory "how to" boxes that help students understand and retain main themesIllustrative "It Happened to Me" vignettes from the authors professional experiencesDiscussion questions and exercises at the end of every chapterSuggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalismIn addition to new multimedia elements, the fourth edition s companion website will feature enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

400 pages, Kindle Edition

First published July 21, 2004