The 22 Irrefutable Laws of Advertising

by Michael Newman

A breakthrough guide to the universal principles underlying great advertising
Written by an all-star team of international advertising professionals, this guide offers readers a lively, in-depth exploration of advertising principles as they are understood and applied by many of the world's most respected advertising experts. Each chapter features numerous illustrations, case studies and vignettes, and reproductions of print ads and TV commercial stills.
Michael Newman (Palm Beach, Australia) is a former Executive Creative Director of Saatchi & Saatchi Australia and Director of the Worldwide Toyota Board. While at Saatchi, he was Australia's most awarded creative director.

Genres: Business

350 pages, Hardcover

First published May 20, 2004

Reviews

[Eben Tonder · Rating 5 out of 5]

worth it!!!! worth it!!! wish i read it when i was 15!!

[Lesa Lunda · Rating 3 out of 5]

Some helpful tips in here, though I think some of the content needs to be updated for time.

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro Las 22 leyes inmutables del marketing, de Michael Newman.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro Las 22 leyes inmutables del marketing, Consejos de los mejores creativos del mundo sobre lo que de verdad funciona en publicidad: Las 22 leyes inmutables del marketing

[Alexander · Rating 4 out of 5]

Good book with many useful ideas /laws/ how to create great advertises or jsut how to present and sell.