Web Analytics Strategies for Information Professionals: A LITA Guide

by American Library Association, Nina McHale

Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

224 pages, Paperback

First published February 1, 2013

Reviews

[Mandy · Rating 4 out of 5]

Not bad! I like that there were good definitions for terms and practical recommendations for implementation. My number one take-away was that a bounce rate of less than 30% is considered good.

[Lesli · Rating 4 out of 5]

Read for work. Typical LITA publication with multiple essay-style chapters (in Part One) and essays (in Part Two). Great information. The case studies are as helpful as the bibliography.