Good Food, Great Business: How to Take Your Artisan Food Idea from Concept to Marketplace

by Susie Wyshak

For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.

Genres: Business, Food, Cookbooks, Cooking

256 pages, Paperback

First published October 1, 2013

Reviews

[Faisal Alarifi · Rating 3 out of 5]

A decent book that sets the fundamentals for the average Joe to what it takes to open a food business. The knock I have on this book is that it is sometimes too general and does not go into deep details in major parts like the costing/budgeting/pricing. The other knock would be on the marketing strategy section, it did not seem to be aimed or designed for more modern restaurants.

It is worth mentioning that the book is targeting the small food businesses mainly.

[Amanda Anthony · Rating 4 out of 5]

Not only do I have in my mind a small project, I also thought it would be useful to learn more about food entrepreneurship if I want to ultimately work with women entrepreneurs. This book was excellently written and super interesting. I liked how it was real about the challenges of entrepreneurship in general and gave really specific advice (and case studies) about the specifics about food. I kind of wish I had had a book like this before starting my own business; I probably would have done things differently (if I hadn't been discouraged completely).

[Ryan · Rating 5 out of 5]

Extremely helpful. Mine is earmarked, flagged, underlined and highlighted.
Do not even consider starting a food business without reading this book.

[BlackbirdFrenzy Meagher · Rating 5 out of 5]

I went into it thinking it would have zero to offer and came out full of new knowledge.
https://www.blackbirdfrenzy.com/blog/...