Marketing from the Trenches: Your Guide to Retail Success

by Rudolf J. Waldner

Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business. The increasing endorsements are a testament to the author's growing list of followers. The author's three "P"s are far more relevant than the scholastic marketing model's four "P"s, most especially for those in retail operations. The writing style is casual with an ever present tongue-in-cheek sense of humor that won't allow the reader to put the book down.

128 pages, Paperback

First published November 1, 2006

Reviews

[Jason · Rating 5 out of 5]

Marketing from the trenches, as other have posted, provides: real world, quick, and reliable strategies that anyone from a fortune 500 CEO to a mom and pop bakery on main street can employ to advance their business dream. The take aways are often fun and results tend to appear overnight. I have had the pleasure of interacting with Rudy over the years and i can assure you he practices what he preaches. Quick, decisive, and insightful feedback and coaching is what he is about. if you are looking for a quick good read that WILL help you or your business improve, give marketing from the trenches a chance. His other book, Navigating the Corporate Jungle is another fun business related book. it is full of Rudy's personal safari pictures that he has amassed from his times in Africa. a lot of fun and fantastic pictures of some of Africa's greatest wildlife.

[Karen Gilliland · Rating 5 out of 5]

EXCELLENT READ!! Many people think that to grow a business you need expensive marketing, internet ads, and commercials...... NOPE! This book has all you need to know about basic grass roots marketing! I doubled my business with some of these techniques! Providing TOP NOTCH service, being enthusiastic, cheerful signs and word of mouth is the best way to grow your business! THIS IS A MUST READ for REAL ESTATE AGENTS!
Karen L. Gilliland
Award-winning Realtor | Broker | Owner - KS & MO
House of Real Estate, LLC

[Milana Noykhovich · Rating 5 out of 5]

This is definitely one of my favorites! Quick and easy read with lots of helpful information. Reading this book actually inspired me to launch my own business. I was also fortunate enough to be able to attend one of Rudy's live seminars about Marketing from the Trenches. If you enjoyed this book as much as I have, I would highly recommend attending one of his seminars!

[Dean Frech · Rating 5 out of 5]

If you're looking at marketing your business, this book is a great investment. Rudy offers real world experience and examples to help you build your brand. Whether you own a true retail business or not, this a great book to learn some marketing tips.

[Jess D'Angelo · Rating 5 out of 5]

Phenomenal and informative read, Rudy knows what he’s talking about! He brings his diverse work and life experiences to life in order to educate small business owners on the ins and outs of marketing. Love it!

[Roxanne · Rating 5 out of 5]

A must have! Fun read. Great tips for any business owner.

[Liz Barrett · Rating 5 out of 5]

Great, quick read for business owners who need marketing ideas they can start implementing right away. Rudy is enthusiastic about what he does, and it shows!

[Cynthia Chavira · Rating 5 out of 5]

I feel very lucky to have come across this book as early as I did, and loved it so much I even bought a second copy for a friend that Rudy signed for me at one of his seminars.

Marketing from the Trenches provides great insight for any business owner, no matter if you're just starting, or have been in business for years.

In any business, streamlining your process and making sure that you have a good system in place is so important. Systems save time! Rudy's book does just that- helps you put together the best system for your business.

It's a quick read, and every minute was worth my time!

[Shelly Jones · Rating 5 out of 5]

A MUST READ! Marketing from the Trenches helped take my career to the next level. It’s a quick and easy read with lots of great tips. You can tell Rudy is passionate about what he does. I continue to use his concepts in my current role to grow my brand and build my partnerships. I can’t wait to attend another one of his seminars.

[Melinda K Smith · Rating 5 out of 5]

Quick Business Book with helpful tips

Mr Waldner presents some great ways to
succeed in the tough environment of retail business. As we face stronger competition from huge companies we have to think about getting our business out there differently than the normal pathways. Thanks for knocking something loose!

[Julie Benard · Rating 5 out of 5]

This book is great especially if you are in the process of starting your own business. You get first hand insight on things you dont typically think about like cost per customer aquisitions and how to market your business to people in a most effective way.

[Rudolf Waldner · Rating 5 out of 5]

My pride an joy

[Rudolf Waldner · Rating 5 out of 5]

For all of the Latinos, you asked for it, you got it.

[Jose Leos · Rating 5 out of 5]

Great Book!
If you truly want to grow your business you MUST read this book! Simple and to the point. Will take some hard work but the outline and detailed plan are set for you. Great Job Rudy!