New York Times and Wall Street Journal Bestseller " Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game." ---Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.
Dan Schawbel is a New York Times bestselling author and the Founder of Millennial Branding. He is the bestselling author of three career books: Back to Human, Promote Yourself and Me 2.0. His new book, Back to Human: How Great Leaders Create Connection in the Age of Isolation, is a Washington Post bestseller and was selected by The Financial Times as the book of the month. Through his companies, he’s conducted dozens of research studies and worked with major brands including American Express, GE, Microsoft, Virgin, IBM, Coca Cola and Oracle. Dan has interviewed over 2,000 of the world’s most successful people, including Warren Buffett, Anthony Bourdain, Jessica Alba, will.i.am, Michael Bloomberg, Chelsea Handler, Colin Powell, Sheryl Sandberg, and Arnold Schwarzenegger. He is the host of “5 Questions with Dan Schawbel”, a podcast where he interviews a variety of world-class humans by asking them 5 questions in less than 15 minutes. In addition, he has written countless articles for Forbes, Fortune, TIME, The Economist, Quartz, The World Economic Forum, The Harvard Business Review, The Guardian, and others that have combined generated over 15 million views. Considered “one of today’s more dynamic young entrepreneurs” by Inc. Magazine, Schawbel has been profiled or quoted in over 2,000 media outlets, such as NBC’s “The Today Show” and “Nightly News”, Fox News’s “Fox & Friends”, MSNBC’s “Your Business,” The Steve Harvey Show, The Wall Street Journal, People Magazine, Wired Magazine, GQ, The Economist, and NPR. He has been recognized on several lists including Inc. Magazine’s “30 Under 30”, Forbes Magazine’s “30 Under 30”, Business Insider’s “40 Under 40”, BusinessWeek’s “20 Entrepreneurs You Should Follow,” and as one of Workforce Magazine’s “Game Changers”. Schawbel is a featured expert in the upcoming documentary “The Revolution Generation”, which is directed by Josh Tickell and narrated by actress Michelle Rodriguez.
Years ago, a friend told me about a book that would help me understand how to advance my career by making headhunters aware of me and my work. I read the book, applied much of the advice and it made a difference. Promote Yourself, Dan Schawbel’s new book, is one of those difference-makers for Gen Y. Really, its message is relevant to all ages in today’s work environment. The book is full of wise and practical ideas and advice to help you develop so that you will become a better employee and better known in your field of interest. Both are important for career advancement.
Promote Yourself covers all the relevant areas: the hard, soft and online skills you need to develop; how to raise awareness of you and your work without coming off as a self-promotional jerk; what managers look for in promoting people; developing cross-generational relationships; building a network; turning your passion into a new position; moving up, sideways or moving on; and how to work toward starting your own business.
Good books can be like good mentors. You learn from their advice and grow by applying it. As you are reading Promote Yourself, I would recommend making a running list of potential action items. When you’ve completed the book, read through your list and prioritize the action items into three categories: “must do,” “need to do,” and “like to do.” Focus on the must do list over the next year. As you start, share your list with at least two people who know you well and whom you respect. Ask them to check off the items they see as being most important and to explain why. Also ask them to encourage you and hold you accountable. As you complete the action items on the must do list, write them down in the blank pages in the back of the book. Check in after six months to discuss your progress. Next fall, read the list of action items you accomplished then re-read Promote Yourself and make a new list of the three categories to start the process again.
Undertaking this annual process early in your career will be invaluable. You will most assuredly learn and grow, and people in your field of interest will take notice. As awareness of you and your abilities rise so will opportunities to advance your career. Most important, Schawbel’s book, applied as part of an annual time of reflection and planning, will guide you to a satisfying career that benefits society.
It was nice to read a book that focuses it's career advice particularly on the Millennial generation. I am on the back-half on the Millennial generation, still in my first job out of college looking to continue to move my career forward. Schawbel offered lots of great advice about how to get a promotion, change careers, and seek new opportunities both in and outside of your employer.
As a proactive employee I agreed with most of the advice Schawbel gave, such as having a continuing conversation with management and expanding both hard and soft skills. I also appreciate how Schawbel emphasized how to deal with different generation in the workforce and what that can mean for your career, particularly how different generations value different things.
Dan Schawbel's book 'Promote Yourself: The New Rules for Career Success' lives up to its name. I have read many different career books in the past, but Dan brings a great step by step way for anyone to get ahead in the work place. His win-win ideology puts you in the drivers seat. I could not put this book down. As I read it, I was coming up with many ideas how to grow my career.
Dan helps the person who loves their company but wants to move up. He also talks about the person who has had enough and wants to move on. From networking to the resources for improving your soft and hard skills, this book is the only one you will need to get ahead. If you can't get anything out of this book, you will be stuck in your career with no passion.
Promote Yourself: The New Rules for Career Success by Dan Schawbel shows people how others perceive you at work, and how knowing that information and manipulate it can help you succeed. Mr. Schawbel is a bestselling author who has made himself an expert on personal branding.
I saw this book in the library and borrowed it thinking it will add value to some college classes that I teach. After all, many of us are aware that our personal brand is probably some of the most important assets that we possess, but many people, especially those that grew up with social media, don’t recognize that fact, or simply don’t care.
Promote Yourself: The New Rules for Career Success by Dan Schawbel certainly helped me verbalize some of those thoughts, and help me present them clearly. While that subject is only a small portion of my class (maybe 20 minutes in a 4 months long course), I felt that it brings in much needed value to my class and many of my students.
This book has aged, some of the specific advice is no longer relevant, as many are at this age where information moves so fast it changes on a monthly, weekly, daily, and even hourly basis. So it’s only expected that what was true about certain websites five years ago, is no longer so.
That being said, some of the advice the author gives is still relevant, and even more so now than when it was originally written. Two of the main takeaways from this book are to take care of your social media branding, and thinking “inside” the box.
Social media branding has to do with thinking of yourself as a brand, and a direct reflection on you. One of the first things potential employers do is to google their respective candidates and check out their social media profiles. You don’t even have to be a potential candidate, every day almost we hear of some person that got fired because they went on a racist, xenophobic, or just trashy social media rant that started making the rounds.
Thinking “inside” the box has to do with making yourself indispensable, finding out what manager really need or want and using those skills. One has to use your potential in your present position rather than looking elsewhere for promotions.
Using social media can be a double edged sword, but the author stresses that you can use it to your advantage by increasing your personal brand. The book also offers relevant advice about balancing self-promotion without stepping on toes, as well as what managers look for when promoting employees. The advice the author gives are all based on numbers, not intuition, but I’d like to see a more current version of this book at some point.
Have you ever had a conversation with two other people about a topic. Then you realize a quarter of the way in the conversation that really Person A is really just speaking to Person B. It is ok for you to be there but you are truly not the intended audience...that is the best way to describe how I felt about this book.
I take responsibility for expecting this book was for a general audience. My disappointment comes from realizing his audience was really directed towards Gen Y. If the publisher revises this book in the future, I would recommend mentioning Gen Y in the subtitle, book description or somewhere. For instance, the author's bio in the book directly mentions in the 1st sentence his relationship to millennials.
My favorite concept was "gamifying" the office (p.20). That would be really fun for me and I have used this strategy to increase my personal production. Outside of that the content was fair, but I did not find many things I should write down. (Note: it is not because the content was bad; it was likely due to my bias. I have read many other business books and I'm also Gen X).
If I could change something about the book, I wish it had a more "serving others" tone. There were many times I picked up on the "GenY first" tone. For instance, I really liked when Schawbel began discussing the four generations (starting on page 152 in my edition). However, the order of discussion was GenY, GenX, Baby Boomer, GenZ. It wasn't in chronological order. It wasn't in order of the size of the generation. I also wish the author explained further why generations might be the way they were based on history.
Although I did not enjoy this book, it has some solid points. I would suggest that you know up front that it is directed primarily toward GenY and if you read it that way, it will likely be insightful.
This was a good book that discussed different ways of making yourself an attractive candidate for both new jobs and promotions within your company. The author discussed how things have changed in the job hunt and honestly other authors haven’t addressed these changes. It is mostly about how to manage your social media accounts to not only make yourself attractive but also to avoid a digital faux pas. The author directs this advice mostly towards millenials and tries to warn them of the dangers of posting a little too much. He also discusses networking in person, understanding the differences in the cultures of the varied generations that you will encounter in the workplace. You may be working with Baby Boomers, Generation X, Generation Y (Millenials) and Generation Z and they all act differently and see the world differently. I enjoyed the book and my favorite section was about Entrepreneurs and Intrepreneurs as the author calls them. I liked the advice on the latter because I have a service career but I am gearing up for a future career and my current job has positions in a related field. I recommend this book for anyone that has a job today. It has good tips to both further your career and not mess it up.
It’s hard to work out exactly why I don’t like Promote Yourself by Dan Schawbel. I’ve written many introductions and deleted them, all trying to find an objective reason.
I think it’s because there’s no clear audience identified.
There are many other reasons too, but they’re all subjective. The focus on millennials, the “it’s all about me” attitude, the instructions to do A and B to receive C. But these are disagreements, not reasons for it to be a bad book.
I know Dan Schawbel intends this book to be a career guide for millennials. I’m not convinced that’s who’ll get the most out of it.
I see the primary audience as early gen X and baby boomers who are struggling to relate to the younger members of their teams. The secondary is audience is millennials, but those who do well on tests, but struggle to make friends. The ones who want to be rich, famous and have an MBA, but lack an understanding of creativity or how.
Let me explain.
The first half of the book focuses on building your personal brand at work with the aim of getting promoted. Dan explains the need to network with the right people. He also explains how being a social media guru will make you indispensable, because no one older than “you” understands or can use the internet and computers. You can help them learn. But he also feels the need to explain what Twitter and Facebook are. By his reckoning, shouldn’t millennials already know that?
All through the book are to-do items. Take on an extra project, promote your wins, set up a personal website and you’ll be promoted. Sure there are caveats about over doing it and looking like a jerk, but I think the book (and its readers) would benefit from being told how and why. It’s there on a surface level, but reading this brought back memories of some jerks I’ve worked with. They knew how to tick boxes, but lacked the understanding to know which boxes should be ticked. One thing these jerks had in common was an MBA, giving them a great theoretical knowledge, but not the wisdom to apply it.
Which made me laugh at page 229: Should I Get an MBA? It’s probably the page I agreed with the most. No, an MBA isn’t mandatory, and is more useful in some companies than others. However, I’m not sure the entrepreneurs Dan used as examples of successful people without MBAs were the best to use. They each built their fortunes by making ideas happen, not by playing the game for a promotion large companies.
Promote Yourself isn’t all bad. Pointing out need to excel in your current job first is essential advice, dealing with job hopping and self-directed learning were other gems.
I’d love to give recommendations of alternative career books to read instead of this one, but it’s a sub-genre I tend not to read, so cannot. If anyone can, please add it to the comments. In the mean time, I’m sending this book to a millennial for his perspective.
First, the author is competent and this is easy to read and get thru in a couple of sessions (if you need to read it quickly for a book club!). There was some great info, some good advice and suggestions as to how to create a larger presence online and tools to help get you there.
I'm giving it 2 stars because it is not as relevant as it was 5 years ago when it was written. Social Media has changed in the last half decade, I don't think that it is being used in the same capacity that it was back in 2013 (and I won't even mention what the election did to Facebook...).
Secondly, as a Gen Xer, this book isn't written with me in mind. This is definitely a guide for Millennials. And while insight into the psyche of 20-somethings in the workplace was interesting, it was not enough to make me recommend it to anyone outside Generation Y.
Once again, not a bad book...just out of date and lost on this audience.
Those few pieces of useful information in this book are hidden behind lengthy descriptions of really simple points and ideas that you need Twitter, Facebook, Linkedin, your local professionals group, intrapreneurship and anything else but BEING REALLY FUCKING GOOD AT WHAT YOU DO.
Seriously, if you follow all the advice, not only you won't have time to do your actual work, but you won't have any life at all.
This book is focused more on promotions inside a company rather than in general. It does touch some points on networking and connections outside the workplace, but I guess the translation to romanian made it a lot less readable. Also, some ideas from 2015 do not apply to today's climate anymore. And some quote about what Confucius said about jobs that seems really far-fetched at the beginning of a chapter really does not add to the quality of the book
Written in 2011, this book reads like written in 1993. Outdated and with very little in terms of value. If you have figured out that you need to learn to promote yourself better, I imagine some "10 things that are absolutely must if you wish to succeed in corporate" articles might be better investment at 10% the time. I can give it some credit though - it is great illustration about how much the world and workspace has changed in past years... So historical source - yes.
Yes this book had me beginning to question some of the behaviors I had been displaying at work and that some very small tweaks can make a huge difference in how one is perceived. I liked the practical guidance and have not deleted this audio book from my phone yet as I'll be listening to it again soon.
Although it’s now dated, this was still an informative and enlightening read that breaks away from the idea of “the box” as solely a bad place to be and introduces the idea of thinking and making the most of what you can while operating inside the box. It encourages growth within career fields and how to exercise entrepreneurship on the job as an intrapreneur.
Overall good bits of advice. It was written about 10 years ago so definitely dated as far as tech advice but principals of making yourself stand out still apply
Really helpful and organized information on how to excel in your professional development. Provides practical and tangible solutions to help enhance your career.
This book fed me the motivation and confidence I needed for my interviews. I already had an idea of what I wanted and so forth, but this book really helped me push some passion projects from the back of my head to the front.
Happy Halloween everyone! I don't really celebrate this holiday (well, Chinese and not living in a Western Country and all that), but if you want something cute to fawn over, have a look at this Sushi Candy that I found! (Well, I said I don't celebrate, but I never object to eating food(; ). And since it's Halloween, what is scarier than a scary story? Finding a job! (Ok, this only applies to working people/people about to enter the workfore). So in its own strange way (in my own strange mind, with my own strange logic), this is an appropriate book to review.
Promote Yourself is supposed to help you against the scariest of all things - stuck in a dead-end job you hate. This book is supposed to teach you how to make sure you advance up the career ladder and cinch/create that dream job of yours. The book is going to teach you things like what managers look for when they want to promote people, how to turn your passion into a new position, starting your own business while on the job and many many other things.
What interested me the most was actually Chapter Five "Gain Visibility without Being Known as a Self-Promotional Jerk". The book makes a difference between self-promotion and bragging, with the later being the one that annoys everyone. I probably learnt the most from this chapter because it's always felt weird for me to claim attention to myself. And if you're wondering what the big idea is, it's actually quite simple - make everything how you can help others, not about what you can do and how awesome you are. Simple advice, but I think actually doing this will be challenging.
The only thing that I didn't really like was the America-centric stance of the book. Section in question:
"Remember those 300, 000-jobs-per-year gap I mentioned just a second ago - all those jobs are going overseas. The news only gets worse ... [news about how India and China are going to become huge].... By then, the U.S. will have been out of first place for thirty years." As someone who isn't living in the US, that's good news for me (assuming that some of the jobs head my way. But I suppose that if you're living in America or want to work in America, this will be scary news for you (BOO!). But because of that, I'm not sure specific the working environment in the book is to America - but if all companies are about the same worldwide, then you have no worries.
I think most of us know that the economy is really bad right now. Well, since I'm in Japan, it's been bad for the past ten plus years, but you get the point. If you're worried about how you're going to get a job - this is probably the book for you. Even if you don't work in America.
Disclaimer: I got this book from the publisher via NetGalley in exchange for a free and honest review.
I recently picked this book up and I do not remember reading it back in 2015. I am glad that it got in my hands. So, I will record the take aways to avoid it in the next 5 years. Avoid reading below they are notes📝 - The lessons: Have a clear understanding how organisation works in the new economy, how to get noticed and get ahead. How to navigate through changing economy- 1. Job distribution is just a beginning, you have to do more if you are hired to do, always look out for new projects and collaborations with other groups, do as much training and development as much as possible. This will position you to compete for a bigger roles when they come up.2. Your job is temporary. 3. You will need a lot of skills the once you probably do not have right now (soft interpersonal and hard skills), leadership, organisational, coaching, listening. 4. Your reputation is a signal asset you have (Whats important- what are you known for, what part of the projects are you apart off, how much people trust you, who you know, who knows about you and aura you give out to people around you., what you do is important but what others think you do is just more important) Focus on building strong reputation. 5. Your personal live is now public. 6. Build positive presence in new media. 7. You need to work with people with different generations (Gen Z- interns ; Gen Y- employees, Gen X- managers, Baby bummers- executives) All have different views on a work place and communicate differently. Learn how to manage the relationship with various generations. Understand an impact each generation makes on the organisations. 8. Your bosses career is important. 9. The one with the most connections wins! 10. The rule of one- look for that person who says yes, it takes one opportunity. Get them onboard to support your career. 10. Position yourself correctly. 11. Entrepreneurship - accountable, risk taker, sells the ideas to your company, come up with innovative solutions. 12. Accomplishments are the key, realise your value, deliver on it and promote yourself. 13. Your career is in your hands, make sure you learn and grow. take charge of your own life. Gamifiction - is a n ew way of educating and training the employees e.g. to cultivate loyal millennial employees Blue Wolf consulting.
This entire review has been hidden because of spoilers.
Dan Schawbel's highly-rated collection of tips for ambitious employees is pretty good, but it's not perfect - at times, it seems just like common sense. And it has a bias towards the new, up-and-coming employees, the young millenials who are in their first or second job and need that extra bit of career advice. People like myself.
But the thing is, if you're passionate about what you do, if you're driven and ambitious and determined to get your way then most of this stuff comes naturally. You feel an urge to improve yourself, to learn as much as you can as quickly as you can and to apply it whenever there's an opportunity.
Dan covers all of this, but he also covers more - how to network both internally and externally, how to deal with difficult situations and, most importantly, how to avoid stagnation in the workplace. I'm not going to lie to you, it takes a lot of work to put his advice in to action. Unless you're already doing it.
That's why this is a useful read for any professional of any age - if you're driven enough, you're probably doing a lot of this stuff already, but you'll still pick up hints and tips here and there. If you're not driven enough, it'll inspire you to be the change you want to see.
I was a big fan of Dan Schwabel's first book, Me 2.0 and I was looking forward to reading this new book.
Promote yourself is a book aimed at Millennials. This is a tough job market and the book gives great advice about how to get ahead in today's marketplace. Although the title might suggest that the book is about how to be your own, loudest PR agent, it's really more about how to put your best self forward and make yourself indispensable at your job.
For Millennials looking to get ahead at work, I highly recommend this book! :-)
What a shitty book. I was hoping to get some perspective and strategies for positioning oneself for career advancement in a workplace that's changing quickly. What I got was a hokey collection of seeming blog articles written by a self-proclaimed expert that's comfortable with making broad claims with laughable "research" to back them up. Let me save you a few hours of reading: If you want to become successful, do what I did and write a blog. Become an expert and write a blog. Become known to the world by writing a blog. Blog. Stop reading this and blog!
This book was so full of information it had my reaching for a pen and paper to make notes as I was going along. While it’s targeted at moving up/sideways in a company after you’ve already got the job the advice is sound in a lot of other ways and made me spend some time thinking. Personal branding is a lot more important than a lot of us may think!