Game Changers. The Evolution of Advertising

by Peter Russell (Editor), Senta Slingerland (Editor)

A celebration of “the misfits, the rebels, the troublemakers, the round pegs in the square holes” who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen’s “Think Small” to the “Nike Fuelband” to Levi’s “Laundrette” and Burger King’s “Subservient Chicken,” this book looks at the history behind some 150 pieces of work to ask how and why those who “Just Do It” did it. Edited by Cannes Lions with Peter Russell and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where it’s going next. The Cannes Lions International Festival of Creativity is a long-established global benchmark for excellence in creative communications. Launched in 1954, the annual festival hosts more than 12,000 delegates from the creative and media industries, as well as advertisers, technologists, and entrepreneurs, for a week-long series of seminars, exhibitions, and award shows. Around 36,000 campaigns are entered into the festival each year in different categories including film, design, PR, and digital, all vying for the much-coveted Lion trophy.

311 pages, Hardcover

First published August 1, 2013

About the author

Peter Russell M.A., D.C.S., is a British author of ten books and producer of three films on consciousness, spiritual awakening and their role in the future development of humanity. He has designed and taught personal development programs for businesses, and has remained a popular public speaker.

In 1965 he was awarded an Open Exhibition to Gonville and Caius College, Cambridge, to study Mathematics. In 1969, he gained a First Class Honours in Theoretical Physics and Experimental Psychology. He then went to Rishikesh, India, where he trained as a teacher of Transcendental Meditation under Maharishi Mahesh Yogi. In 1971, he gained a post-graduate degree in Computer Science. From 1971 to 1974, he studied for a Ph.D. on the psychophysiology of meditation at Bristol University.