Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by David Bejou (editor), Lerzan Aksoy (Editor), Timothy L Keningham (Editor)

Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Reshaping the Way We Manage to Maxi

152 pages, Kindle Edition

First published December 1, 2006