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O.P.E.N. Routine: Four Components to Personal Branding Excellence
"O.P.E.N. is not a theory, this is practical, actionable, and tested advice. I learned something on every page." -Mark W. Schaefer, author of the critically acclaimed and best-selling book Return On Influence
Christopher Craft s 'O.P.E.N. Routine: Four Components to Personal Branding Excellence' inspires to find your brand identity. Once you believe that your brand has a special place and purpose in our world, all that you have ever wanted to accomplish becomes possible. This book is more than a collection of life hacks and social media branding tips. 'O.P.E.N. Routine' is a timeless guide that uses your story to propel you into a prosperous future. O.P.E.N. stands for opportunity, passion, education, and networking. 'O.P.E.N. Routine' is a guide for establishing and growing your brand through the alignment of these four components. Reading, re-reading, and internalizing 'O.P.E.N. Routine' teaches you to seize opportunities, find and pursue your passion, cultivate your passion with life education, and present your brand to the world through professional networking. 'O.P.E.N. Routine' challenges you to be courageous during the various stages of growing your personal brand. Are you ready?
"If I had this book as a young professional, it would have saved me 6 years of trial-and-error. Chris Craft has written an accurate, honest and indispensable guide to building trust and authority online and off. It s not just a collection of theories; Craft has successfully implemented these principles himself, and made a difference. Highly recommended." -Jay Baer, co-author of 'The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social'
Foreword written by Bomani Jones
Christopher Craft s 'O.P.E.N. Routine: Four Components to Personal Branding Excellence' inspires to find your brand identity. Once you believe that your brand has a special place and purpose in our world, all that you have ever wanted to accomplish becomes possible. This book is more than a collection of life hacks and social media branding tips. 'O.P.E.N. Routine' is a timeless guide that uses your story to propel you into a prosperous future. O.P.E.N. stands for opportunity, passion, education, and networking. 'O.P.E.N. Routine' is a guide for establishing and growing your brand through the alignment of these four components. Reading, re-reading, and internalizing 'O.P.E.N. Routine' teaches you to seize opportunities, find and pursue your passion, cultivate your passion with life education, and present your brand to the world through professional networking. 'O.P.E.N. Routine' challenges you to be courageous during the various stages of growing your personal brand. Are you ready?
"If I had this book as a young professional, it would have saved me 6 years of trial-and-error. Chris Craft has written an accurate, honest and indispensable guide to building trust and authority online and off. It s not just a collection of theories; Craft has successfully implemented these principles himself, and made a difference. Highly recommended." -Jay Baer, co-author of 'The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social'
Foreword written by Bomani Jones
106 pages, Paperback
First published March 8, 2013
91 people want to read
About the author
Christopher Craft
1 book13 followersChristopher Craft is a speaker, author of
O.P.E.N. Routine: Four Components to Personal Branding Excellence
, and Chief Visionary at Nao Media and Consulting. Nao specializes in digital marketing and branding for the sports and entertainment industries. Nao’s services include social media consulting, content creation, web design/development, brand monitoring/development, and music licensing.
After graduating from Morehouse/Georgia Tech in 2002, Chris founded and became the CEO of Shaman Work Recordings. Shaman Work's releases spanned the genres of hip-hop, soul, electronic, and jazz.
Chris received a degree in General Science from Morehouse College in 2000 and a degree in Electrical Engineering from Georgia Tech in 2002. He currently resides in Columbus, Ga with his wife Wanda and daughters Naomi and Maria. His diverse background, knowledge, and experience lend him to be especially adept at producing results for clients on various fronts. Connect with Chris on Twitter at @ChrisQueso.
After graduating from Morehouse/Georgia Tech in 2002, Chris founded and became the CEO of Shaman Work Recordings. Shaman Work's releases spanned the genres of hip-hop, soul, electronic, and jazz.
Chris received a degree in General Science from Morehouse College in 2000 and a degree in Electrical Engineering from Georgia Tech in 2002. He currently resides in Columbus, Ga with his wife Wanda and daughters Naomi and Maria. His diverse background, knowledge, and experience lend him to be especially adept at producing results for clients on various fronts. Connect with Chris on Twitter at @ChrisQueso.
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April 9, 2013
I was fortunate to receive an early copy of O.P.E.N. Routine and I have to say - I loved it!
Chris skillfully weaves together his personal narrative with professional insight and traditional values. the concept of personal branding is a new and fresh way to consider how one builds a solid reputation based on honor, integrity, and a commitment to excellence.
In today's technologically savvy and rapidly evolving marketplace, these concepts needed a face lift and Chris does this with such finesse and that it almost - almost! - sounds like a new idea. And in many ways, Chirs' approach and the skills he teaches are original. It must be because we are at the forefront of a new way of working, of producing and of marketing ourselves.
I have a 22 year old son just getting started in the music industry. I see this book as a "MUST READ" for him as he begins his career. I have also found it insightful and highly actionable as I begin a new chapter in my career.
Many thanks to Chris for this lively, eminently readable and thoroughly enjoyable book!
Chris skillfully weaves together his personal narrative with professional insight and traditional values. the concept of personal branding is a new and fresh way to consider how one builds a solid reputation based on honor, integrity, and a commitment to excellence.
In today's technologically savvy and rapidly evolving marketplace, these concepts needed a face lift and Chris does this with such finesse and that it almost - almost! - sounds like a new idea. And in many ways, Chirs' approach and the skills he teaches are original. It must be because we are at the forefront of a new way of working, of producing and of marketing ourselves.
I have a 22 year old son just getting started in the music industry. I see this book as a "MUST READ" for him as he begins his career. I have also found it insightful and highly actionable as I begin a new chapter in my career.
Many thanks to Chris for this lively, eminently readable and thoroughly enjoyable book!
Displaying 1 of 1 review