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Back from the Brink: An Apocalyptic Experience
Back from the Brink Edwardes, Sir Michael
Hardcover
First published March 24, 1983
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May 7, 2015
If you are looking for in incisive; and non-partisan account of the battle to save British Leyland, then this is the book to read.
Written in the immediate aftermath of mammoth restructuring of the industrial giant; and the launch of the first phase of the rejuvinated model range, the Author accounts for every twist and turn in the firm's journey from veritable basket case to emergent European marque ripe for privatisation.
Written in a gritty and uncompromising style, this book should be considered essential reading for anyone seeking a fuller appreciation of the battle for BL, and the subsequent knock-on effects that the struggle had on volume car production in the UK.
Written in the immediate aftermath of mammoth restructuring of the industrial giant; and the launch of the first phase of the rejuvinated model range, the Author accounts for every twist and turn in the firm's journey from veritable basket case to emergent European marque ripe for privatisation.
Written in a gritty and uncompromising style, this book should be considered essential reading for anyone seeking a fuller appreciation of the battle for BL, and the subsequent knock-on effects that the struggle had on volume car production in the UK.
Displaying 1 of 1 review