I absolutely loved Simon’s previous book Spite. I’ve read it three or four times and will most likely read it again. As soon as I heard he had a new book, I immediately grabbed a copy. While it’s nowhere near as good as Spite, in my opinion, it’s still a pretty solid book. For the most part, his main argument is that we should really be regulating how governments and companies “control” our thinking.
Now, what does he mean by “control”? Well, it’s pretty much everything I wish everyone understood about social media and anything else that may be addictive. For decades now, Psychology has been studying how to get people to behave in different ways. These are sometimes called “nudges”, but then there’s also the psychology of behaviorism, which preys on our reward system.
For example, countries that have an opt-out option for organ donation rather than opt-in have many more organ donors. Should that be legal?
Simon doesn’t only discuss behaviorism, he also discusses what the future may hold when it comes to how or minds work and what people can do with our thoughts. It’s pretty interesting and a bit philosophical. If you’ve read a bunch of books on these topics before, this takes a slightly new angle, but a lot is repeat information. If you’re unaware of the ways various entities are trying to control our behaviors, you should definitely check this book out.