Meet Jim Barton-new CEO of Santa Monica Aerospace. Jim's job won't be easy: the company's hemorrhaging cash, struggling to regain investors' trust after an accounting scandal, and striving to transform its military and manufacturing culture to become a global aerospace integrator.
Jim isn't real; Harder Than I Thought is a novel. But his story-developed in consultation with seasoned, flesh-and-blood CEOs-contains crucial lessons for all chief executives. Walk in Jim's shoes, and engage in challenges including:
Formulating and executing strategy
Cultivating a management team capable of outlier performance
Working with a multi-generational board
Managing financial and labor crises
Fostering a culture of innovation and continuous transformation
Forging global partnerships
Making ethical choices in an increasingly transparent environment
As events in each chapter push Barton to the edge of his abilities, he seeks council from a panel of expert advisors. These collaborative reflections invite you to apply the lessons to your own situation.
Experts agree that many 20th century leadership practices are inadequate to the stormy 21st century present. This engaging and provocative audio book equips you with the insights you'll need to rise with the occasion of a rapidly shifting business landscape.
CEOs get “The Goal” treatment. This is a fictional account of a newly hired CEO for an aircraft manufacturer. The story goes through the trials and tribulations as the CEO meets his staff and board and begins his work of saving the company. It is a lot like “The Goal”, but where “The Goal” focused on a manager learning optimization, this covered a number of areas of difficulty faced by the new CEO, from dealing with the press, making hiring and firing decisions, negotiating with the Union, you get the idea. After each chapter, there are a number of pertinent questions posed to pique additional thought, perfect for groups. This really felt like a fictionalized and plotted business case study, and I think the appropriate audience would be people in business classes. Read as a story, it was OK, but it doesn’t aspire to be great literature. I must admit, I found it entertaining listening to the audio on a long trip – it isn’t too taxing and provides a few management-related things to think about without providing pat answers. And strangely, it was a personal "double" - it mentioned two of the four companies I have worked for over my career. This is rare.