Packaging Yourself: The Targeted Resume

by Kate Wendleton

Does your resume correspond to your LinkedIn profile? Have you simply recounted your work history in your resume, or have you "packaged" yourself to be seen the way you want to be seen? PACKAGING YOURSELF is the only book on the market that uses case studies to teach you the nuances of resume preparation, as well as how to combine it with your LinkedIn profile. The average resume is looked at for only ten seconds. Make yours stand out. Learn how to highlight your strengths and hide your weaknesses. Prepare a marketing piece that dynamically presents you just the way you want prospective employers to see you. Learn how to present yourself effectively on LinkedIn and other media. You'll learn to create an exciting resume that will, make the reader want to call you in for a meeting, and will guide the interviewing process and bring out the best points about yourself, develop the accomplishment statements that form the backbone of your resume, and write a summary that increases your chance of getting just the job you want.

256 pages, Paperback

First published August 24, 2005

Reviews

[Maria · Rating 2 out of 5]

As I prepare to teach an internet basics course that includes a brief history of the Internet (a word defined in 1982 and whose roots go back decades before that), I skim through this book and read the line, "Twenty years ago the internet did not exist" (p97). I was already skeptical about some of the advice (such as listing your job titles on your resume as anything you like, regardless of how your organization calls your position), but I'm even more hesitant to follow much other advice after reading this.

In general, the book has a sense of being outdated, even though it was published this year. And being sensitive to typography like I am, I'm bothered by the 1990s-style design of the book. It's not all bad (I like the seven stories exercise), but there are much better resume books out there.

[Alicia Gregoire · Rating 3 out of 5]

I reluctantly read this after some serious prodding from my husband and I have to admit that it did help me rethink my resume, though I wish there was a specialized section for "WRITERS WITH A DAY JOB," but that's just me being picky.