Data Driven Marketing for Dummies

by David Semmelroth

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently.Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

Genres: Business

312 pages, Kindle Edition

First published September 20, 2013

Reviews

[Sebastian · Rating 5 out of 5]

This is a phenomenon introduction to Database Marketing. Had I read this book prior to starting my analyst role at American Girl, I would have shaved 1-2 weeks off my on-boarding training. Highly recommended. If I ever teach a course on this subject, I'll be sure to consider this as the text.

[David · Rating 3 out of 5]

Very intro

[David Roberts · Rating 4 out of 5]

The book I read to research this post was Data Driven Marketing For Dummies which is a very interesting book which I read at

http://safaribooksonline.com

This book is a combination of marketing, social media marketing and web marketing rolled into one. It's also often referred to as database marketing and is about using the data you get from statistics, marketing tools like reward cards, online tools like e-newsletter lists and websites like email sites and social media, and using it to sell stuff. Nowadays on the internet there is a huge amount of data from sites like facebook that can be data mined. The 2 biggest data mining providers are

http://spss.com & http://sas.com

In addition there is data like the census which is often free and is useful for working out the demographics of potential customers. There is also paying for placement on search engines and shopping sites like google & price runner. One thing that is on the way out is blanket advertising whether that be sending direct mail to everyone in a certain postal sector or having sales people touting your product in the street. Now it's cheaper and more cost effective to target who you send an advert to. I think in the near future there is even talk of them paying people who match a certain demographic to watch an advert. A site you can purchase demographic data from is

http://epsilon.com

You can also get financial reports about people from

http:experian.com

I enjoyed reading this book which is a good book despite me knowing quite a lot about this subject already. It's an excellent introduction to this subject.

[Sue Klasing · Rating 3 out of 5]

Can't remember