Mind Men: How Neuromarketing Advances Are Transforming Advertising

by A.K. Pradeep

The world's leading neuromarketing researcher on how to design advertising for the subconscious mind Until now, the creation of advertising has had to rely on instinct and guesswork. Since a major ad campaign can require hundreds of millions of dollars to execute and distribute, this hit-or-miss approach represents a huge gamble on the part of marketers, and consequently, for its creators as well. Mind Men details the ways in which consumer neuroscience knowledge is translated into creative concepts and advertising practices to achieve commercial messages that are more appealing to the subconscious and therefore more effective.Offers specific examples of neuromarketing covering multiple media channels, including traditional television commercials, mobile messaging, social media, gaming, store design, and much more Written by A. K. Pradeep, the founder and Chairman of Nielsen NeuroFocus, which ranks as the world leader in the fast-growing consumer neuroscience field, and author of The Buying BrainYou'll find advertising success when you appeal to the consumer's most basic, deep-seated wants and needs. Mind Men shows you how.

256 pages, Kindle Edition

First published June 10, 2013

About the author

Dr. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies in dozens of categories.

The Advertising Research Foundation honored him with the 2009 Great Minds Award Grand Prize, which recognizes an individual who brings excellence to advertising research in the category of research innovation. He was also named 2010 Person of the Year by the USA India Business Summit for his impressive innovations and achievements in the field of neuromarketing.

His new book The Buying Brain: Secrets to Selling to the Subconscious Mind was published in 2010.

Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley."