Book was written in 2012, so India's love / hate affair has grown leaps and bound since then. Readers born after the 2000s may not even nearly relate to the anecdotes and episodes mentioned as much as reader born prior to 2000s. Nonetheless for the millennial readers this book could be a good primer for the decade before their birth.
That being said, I found the book and the research suffering from lack of a complete sampling representative of India coupled with a mindset bias of the researchers. The former I say because the writers have predominantly considered Banaras as their research group. This has caused them to draw inferences which when extrapolated could not be taken beyond Uttar Pradesh ( if that), let aside India as a whole. The latter ( mindset bias) is the common pitfall that people from English speaking countries suffer , when they decide to write about India. All they see are 3 things 1. Casteism 2. Secondary status to women folk 3. Communal disharmony. And boy do they have a field trip on these 3 points. Honestly, I am sick and tired of read the same mumbo-jumbo revolving around these 3 points. They make it look like India has a pandemic of these 3 and that it is a national disease. I would like to only respond to such writers with the wise wit I read ' All that you claim about India, remember that the exactly opposite is also true.'
Overall a sincere effort was made but given the complexity of India as a nation and the variety of social psyche it would best have been that they had limited their research to a particular province of largely similar social fabric. Nonetheless this book serves as a good read to relive the early days of mobile phones in the 2000s. It took me on a happy trip to nostalgic memories.