This book has an excellent concept hampered by a so-so execution. I've read Unmentionable, one of the author's other books, and came away from this one with similar impressions. Both books are very readable; in fact, the very chatty tone and bantery narration give the unavoidable impression that readability is the primary aim, which may disappoint readers hoping for something with a little more substance.
I enjoy reading profiles of interesting women who buck convention and I think that works that prevent their erasure from history are a good thing, but I hoped for something a little more toothsome than I got. The tone was so very glib and playful that I kept pausing as I was reading to wonder just who exactly the intended audience was. Was this meant to appeal to middle grade or young adult readers as a subversive history book? If so, the excessive informality made a little more sense, even if it still came across as trying a bit hard:
"It's 1903, so she can't mic drop. Old-timey director bullhorn drop. Aida out."
In some places the humor worked well, but there was too much of it and it detracted from the book. Then there's the inconsistent--at times outright baffling--messaging. I love the idea of profiling women who didn't fit in, but it doesn't necessarily follow from there that the narration should be harsh on women who had an easier time fitting in. One runs the risk of showcasing a string of triumphant "Not Like Other Girls" (TM) examples. In the course of profiling a woman who, along with the more famous Nellie Bly, pioneered the use of daring undercover assignments for investigative journalism, the author offers this aside, which left me scratching my head:
"(Other, more photogenic Stunt Girl reporters retired and married millionaires fifty years their senior. I'm not naming names, but if I were to do so, one name would rhyme with Smelly Thigh.)"
Really?
At one point, in a sentence referring to William Randolph Hearst, the author helpfully defines yellow journalism for the reader as "a judgy name to describe what was a new style of writing: telling a story with the rather tawdry aim of not being boring." Um. That's ...certainly a take.
I genuinely loved the characters profiled in Unbecoming a Lady, and I loved the fact that not all of the women whose stories the reader is introduced to are white. With that said, the super-glib, Cosmo Book Club tone meant that I'd be reluctant to quote anything I learned here without having first verified it against other sources. [Update to add: the author brought to my attention that the published version of the book includes a references/citations section at the end that wasn't part of my ARC and which sounds like it would be a delight to peruse and use for falling down rabbit holes on the internet. Update: Damn it --this was my mistake. I just checked, and the ARC does have it and I just totally missed it. It's thorough!]
I think this serves very nicely as an introduction to historical figures the reader has very likely never heard of and as a jumping-off point for looking up more information about the women whose stories are included here. I found the content and aims of the book to be worth 4 stars, while the writing, at least for this reader, was just okay--I'll settle for 3 overall.
The last section reflects on the rigid and often contradictory expectations society has for women, and it makes for a strong finish. I liked this line, which I hope made it intact into the final publication:
"When the world tells you that you don’t fit, agree most cheerfully with the world. They’re right. You are one of the lucky ones."
I received an ARC of this book from Netgalley and Simon & Schuster in exchange for an independent review. Quotes from the book are from an uncorrected proof and may not be final.