The Science of Social Influence: Advances and Future Progress

Frontiers of Social Psychology

by Anthony R. Pratkanis (Editor)

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.

Genres: Psychology, Nonfiction

376 pages, Hardcover

First published May 11, 2007

About the author

Anthony R. Pratkanis earned his Ph.D. in 1984 from the famed social psychology
program at the Ohio State University. His research program has investigated
such topics as the delayed effects of persuasion, attitudes and memory, groupthink,
affirmative action, subliminal persuasion, mass communications, source
credibility, persuasion and democracy, economic fraud, the use of influence in
international conflicts, and a variety of influence tactics such as the pique
technique, phantoms, the projection tactic, the 1-in-5 prize tactic, and altercasting.
He has appeared in the mass media over 500 times as an expert on social
influence processes, has been called as an expert witness in numerous advertising
deceptiveness cases, and served as a consultant to AARP, NASD, and other law
enforcement and civic groups on countering the undue influence used in
fraud crimes and to the United States military on countering the propaganda of
terrorists and dictators.
He is the co-author (with Elliot Aronson) of Age of Propaganda: The Everyday
Use and Abuse of Persuasion and (with Doug Shadel) of Weapons of Fraud: A
Source Book for Fraud Fighters.
Anthony Pratkanis is the founding editor of Social Influence, a new scientific
journal from Psychology Press.