The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

by Ian Greenleigh

Skip the line at the front door and unlock privileged access to top influencers and decision makers Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers.

In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI.

""One of the most informative and effective social media books I've ever read."" -- Joe Fernandez, CEO and cofounder of Klout

""Authentic relationship building is the new marketing. Consider The Social Media Side Door your map and Greenleigh your trusted guide."" -- Ekaterina Walter, partner and CMO of Branderati and bestselling author of Think Like Zuck

Genres: Social Media

256 pages, Paperback

First published January 1, 2013

About the author

Ian Greenleigh is a social media and content strategist, and author of the new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence (McGraw-Hill Professional). He helps companies turn data, ideas, and relationships into true thought leadership. His words and ideas have been featured in Harvard Business Review, Ad Age, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, and elsewhere. From 2010 – 2013, he led content and social strategy for consumer insights network Bazaarvoice, Inc. (NASDAQ: BV). He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Greenleigh tweets at @be3d and blogs at daretocomment.com.

Reviews

[Wendy He · Rating 5 out of 5]

What I learned from this book is not only social media strategy, but the mindset of using strategic planning in your everyday life.

As I was reading the book, I felt like I was having a direct conversation with Ian Greenleigh while gaining his insights. I have never felt so intimate with a book.

The book resonated with me so much that I reached out to Ian directly. He was really kind and shared his ideas and thoughts over the phone. I wrote what I learned on my website: http://wendyhe.com/2016/03/22/how-to-...

If anyone knows any books similar to this, please comment! There are so many intelligent minds out there in the world and I truly can't wait to learn more from them.

[Katie · Rating 3 out of 5]

I thought this book had a lot of great insight. It has me constantly thinking about the value of my digital information and the increasing need to be creative in this digital world.