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İş Dehası
"Deha" denen şeyin kaynağı her şeye farklı bakabilmek. Sağ ve sol beyninizi daha bütünsel bir şekilde kullanmayı öğrenmek, geçmişten günümüze bir fırsat kaynağı getirmiş ve günümüzde gelecek için fırsat yaratabilecek noktaları aramak, radikal fikirleri eyleme geçirmek için işleyişe içeriden dışarı değil dışarıdan içeri bir bakış açısıyla bakmak.
İş Dehası, küçük girişimci işletmelerin tutkusu ile büyük kurumların enerjisini nasıl bir araya getirebileceğinizi ortaya koyuyor. Farklı düşünmek ve farklı davranmak için ilham arayan herkesin okuması gereken bir kaynak.
Kitap, günümüzün değişken piyasasında, kişisel ve kurumsal seviyelerde daha kârlı ve sürdürülebilir büyüme konusunda ilham kaynağınız olacak.
Kitapta Google, Red Bull, Diesel, P&G ve daha pek çok şirketten örnekler var. Dünya çapından en özel örnekler günümüz iş dünyası için en uygulanabilir şekilde bir araya getirilmiş.
Business Genius yazarı Peter Fisk, daha önce Pazarlama Dehası kitabında yaptığı gibi bu kitabında da iş dehası konusunda rehberliğinizi üstlenecek.
İş Dehası, küçük girişimci işletmelerin tutkusu ile büyük kurumların enerjisini nasıl bir araya getirebileceğinizi ortaya koyuyor. Farklı düşünmek ve farklı davranmak için ilham arayan herkesin okuması gereken bir kaynak.
Kitap, günümüzün değişken piyasasında, kişisel ve kurumsal seviyelerde daha kârlı ve sürdürülebilir büyüme konusunda ilham kaynağınız olacak.
Kitapta Google, Red Bull, Diesel, P&G ve daha pek çok şirketten örnekler var. Dünya çapından en özel örnekler günümüz iş dünyası için en uygulanabilir şekilde bir araya getirilmiş.
Business Genius yazarı Peter Fisk, daha önce Pazarlama Dehası kitabında yaptığı gibi bu kitabında da iş dehası konusunda rehberliğinizi üstlenecek.
- GenresBusiness
408 pages, Paperback
Published January 1, 2008
9 people are currently reading
94 people want to read
About the author
Peter Fisk
17 books18 followersPeter Fisk is a brand, innovation and marketing expert - making sense of fast-changing markets, learning from a new generation of business, digital and physical, large and small, west and east … inspiring and enabling you to innovate and win in the exciting new world of business.
He is a bestselling author and inspirational speaker, combining the most inspiring ideas and practical action, and an in-demand expert advisor to business leaders around the world.
Peter leads GeniusWorks, a strategic innovation business based in London, Istanbul and Dubai, that works with senior management to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Aberchrombie to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing.
His previous books included Creative Genius brings together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for leaders, visionaries, and border crossers". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest marketing organisation. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as an expert advisor and energising speaker.
Find out more, read his blog, download videos, extracts and new articles at his website www.theGeniusWorks.com
See work in progress of his next book "Gamechangers" at the co-creation website www.NextGenerationBrands.com
He is a bestselling author and inspirational speaker, combining the most inspiring ideas and practical action, and an in-demand expert advisor to business leaders around the world.
Peter leads GeniusWorks, a strategic innovation business based in London, Istanbul and Dubai, that works with senior management to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing.
His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Aberchrombie to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing.
His previous books included Creative Genius brings together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for leaders, visionaries, and border crossers". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.
He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest marketing organisation. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as an expert advisor and energising speaker.
Find out more, read his blog, download videos, extracts and new articles at his website www.theGeniusWorks.com
See work in progress of his next book "Gamechangers" at the co-creation website www.NextGenerationBrands.com
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Displaying 1 - 5 of 5 reviews
April 2, 2013
This book seeks to inspire business leaders to think different, do more, work smarter and embrace the opportunities of a fast changing world. Its about growth and entrepreneurship, strategic directions and inspired leadership, and 50 case studies of companies who really did make me think differently ...
April 19, 2011
Peter Fisk just put the word Genius into the real term. He really knows how to talk about businesses, he really knows how to share it, he really is the genius one. Those who wants to know the secret behind people success, just read these and get tips from Mr. Genius.
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September 5, 2019This is a fantastic book. I enjoyed reading it. #shawlzsaysso
November 15, 2008
Quite an inspiring book, but doesn't really hold up to its title "genius", from a business owner stand point. I expected more of valuable street-smart tips and tricks in doing and growing a business that could help business owners/managers boost their business' performance.
August 5, 2016
A very handy and information packed reference book which every business professional should read !
Read an extended summary of this book in my professional blog
Read an extended summary of this book in my professional blog
Displaying 1 - 5 of 5 reviews