The Management of Technology and Innovation: A Strategic Approach

by Margaret A. White, Garry D. Bruton

In today's economy the management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. Each chapter splits into two acts: (1) chapters open with material synthesized from leading theorists and consultants; (2) chapters conclude with discussions of the applicable techniques for successfully exploiting technology and innovation.

Genres: Business, Management

Paperback

First published May 1, 2008

Reviews

[James · Rating 5 out of 5]

I found the book to be very insightful and very relevant to my occupation and where i want to take my career

[Wamidh Jawad · Rating 4 out of 5]

This book covers many aspects of innovations and methods of managing innovations, R&Ds and collaborations ... was a good read!