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Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you're not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest.
Google is widely recognized as the world's largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second
Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author
Perfect for the entrepreneur and small business market
Author Biography: Dave Taylor has been involved with the Internet since 1980. He has created, grown, arranged for outside investments, and ultimately sold The Internet Mall, ClickThruStats LLC, and iTrack.com. He is the author of Creating Cool Web Sites and the bestsellers Wicked Cool Shell Scripts, Learning Unix for Mac OS X Panther, and Teach Yourself Unix in 24 Hours, among many other titles.
352 pages, ebook
First published August 2, 2005