This really isn't the type of book that you enjoy reading. I found it very informative and parts of it were disturbing. The portions I found the most disturbing were about certain genres of the pornography industry and violence in video games. It is very well written and parents should read it just to make them more aware of advertisements, social media, etc. and how they can affect children. I received this book free through Good Reads First Reads.
La publicité façonne notre vision du monde qui nous entoure. Elle manipule cette vision et exploite les plus faibles de la chaîne; les enfants. Ce livre regroupe d’études de cas, d’exemples et de suggestion de lectures complémentaires.
Une lecture essentielle pour comprendre l’influence de la publicité et ses mécanismes afin de protéger nos enfants. Ce livre est une véritable claque sur la gueule.
EXPLOITING CHILDHOOD is one of those books that while disturbing, it's absolutely essential for any parent, therapist, psychologist, teacher, or those working with children in any capacity.
However, do not expect this to be "easy" reading, it's quite the contrary. Despite the heavy topic matter (material possession, fast food, porn culture, child prostution, etc.), EXPLOITING CHILDHOOD is divided into sections, essays, and academic/technical type writing. Plenty of references in the bibliography for further reading.
Outspoken and perhaps on the edge--literary themes and hard-core child abuse (see that how you may--from McDonalds to sex trafficking), this book is thought-provoking.
I do wish, however that there was more information on what happens to kids who are subjected to this kind of abuse. The outcomes would vary, of course...those who are overweight due to artery-clogging foods would fare differently than say, children who were victims of paedophilia. Another minor criticism is that *some* of the research and documentation comes from the UK, I was hoping for something a little more generalized, but overall the research was from reputuable sources.