The best introduction to Complex Analysis that I have seen. The exposition is simplified when compared to many other texts, which allows the author to make the main ideas prominent instead of hiding them behind the peripheral details you'll find in many other books. As an example, homology and winding numbers are not mentioned at all, but when you'll see them in your next book/course, you'll have no problem understanding them if you handle the essential, major ideas such as multivalued (inverse) functions, an analytic function and its properties under differentiation, integration and expansion into series.
As an curuous vignette, Churchill proves the Cauchy's theorem using the Green's formula before going to proving or the usual way, which prepares the reader for the idea of the Cauchy-Riemann equations being a consequence of the Stokes theorem - not very many Complex Analysis books highlight this link between Differential Geometry and Complex Analysis.
I've tried many other books in the subject, and found Churchill's introduction the overwhelmingly best in the class.