For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Professor Barney's research focuses on the relationship between firm resources and capabilities and sustained competitive advantage. He has published over 100 articles and eight books. He has been on the editorial boards at the Academy of Management Review and the Strategic Management Journal, has been Associate Editor at the Journal of Management, senior editor at Organization Science, Co-Editor at the Strategic Entrepreneurship Journal, and served as the editor-in-chief of the leading theory journal in the field of management, the Academy of Management Review.
He has been elected as a Fellow of both the Academy of Management and the Strategic Management Society and has won the Irwin Outstanding Educator Award, the Academy of Management Scholarly Contributions Award, the Eccles School of Management outstanding research award, the Penrose Award for Pathbreaking Management, the CK Prahalad Scholar-Practitioner Award, the Foundational Paper Award, the John Fayerweather Eminent Scholar Award, and the Distinguished Scholarship Award.
Muito explicativo, os exemplos dados são muitos bons. O livro está muito completo e é fundamental para compreender o processo de estratégia das empresas.