Road to Relevance

by Harrison Coerver, Mary Byers

Use insights from Road to Relevance to help move your organization to greater discipline, focus, and value. Framed by five key strategies, Road to Relevance is a guide to competitive advantage. The five strategies and related disciplines are clearly defined, and their execution is explained and illustrated through examples.
Among other takeaways, you'll learn

- How to identify strengths that deserve a concentration of resources

- The value of a coordinated product and service portfolio and how to achieve one

- The negative effect that marginal or underperforming activities have on your organization and ways to abandon them


Road is the followup and complementary companion to the bestsellin gRace for Relevance: 5 Radical Changes for Associations , which identified six challenges that forever changed the association environment and five needed changes. Picking up where Race left off, authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to your organization s circumstances so that you can execute them. Case studies, adaptable examples, and provocative questions are included throughout Road to Relevance to help you work through these strategies.

Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the new normal. Use insight from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.

Genres: Nonfiction, Business

165 pages, Hardcover

First published January 1, 2013

Reviews

[Ali Crain · Rating 5 out of 5]

Perfect companion to Race for Relevance and another book that any board member should read

[June · Rating 5 out of 5]

For someone who heads a non-profit, this book hits the spot. It brings good strategic thinking from the for-profit world to the non-profit one, where it is often assumed that the same thinking does not apply. In fact -- it does. And this book proves it. An excellent reference and continues the thoughts set out in Coerver's first book.

[Wendy · Rating 3 out of 5]

Better than Race to Relevance - more practical. There are some very good ideas about how to improve professional associations that can also apply to a variety of service clubs and other groups that need updating.

[Tee Minn · Rating 4 out of 5]

Excellent for those in the association industry. Would love to have board read too.

[Stacey · Rating 4 out of 5]

Not quite as good as Race for Relevance, but still really good.