The definitive guide to reporting and editing the story of moneyFinancial reporting is more important than ever as people grow increasingly aware of how their lives are affected by Wall Street and the federal government. Bloomberg News has earned the respect of journalists and readers around the world for its fast, in-depth and accurate stories.
The Bloomberg Way, an internal manual compiled over two decades, reflects the new realities of journalism, in which speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred.
The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. This indispensable text for both journalism professionals and students outlines the central principles of Bloomberg News, explaining how to write compelling stories while maintaining standards of accuracy, honesty and ethics.The five F's of reporting: Factual, First, Fastest, Final and Future WordThe essentials of writing an enticing lead and organizing story lines when preparing for breaking news on anything from an earnings release to a market crashWays to keep opinion and speculation out of your writing
The Bloomberg Way stylebook is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, from how to conduct effective interviews to analyzing financial reports to the imperative for accuracy and integrity in gathering and publishing news.
When I worked as a programmer for Bloomberg, I was curious what kind of rules the reporters had to follow. It's been more than a decade since I read the Associated Press Stylebook And Libel Manual, and while I feel it is natural to compare the two books, my memory of the AP Stylebook is a little fuzzy.
First, The Bloomberg Way gives a surprisingly specific view of what goes into writing and publishing a story at Bloomberg. There was a time that I toyed with being a journalist or working at a trade magazine. The job still seems fascinating to me.
Second, I remember a chapter in the AP Stylebook about how to handle boring jobs like writing for the business page. Since Bloomberg's audience is largely the finance industry, the majority of stories that appear in Bloomberg publications would count as business stories. And Winkler has insightful advice on how to write compelling stories. Plus, many of the grammar examples are short excerpts from published Bloomberg works that left me wanting to read the rest of the article.
And I finally realized that one of the reasons I read these kinds of books, even though I have no intention of becoming a journalist or working for a trade magazine, is that I'm a curmudgeon, and I enjoy reading complaints from other curmudgeons who are trying to hold the line on the English language.
A guide to financial reporting at Bloomberg. It covers Bloomberg's guiding principles, the key elements of a Bloomberg article, advice on the mechanics of writing and reporting, and key information one must know to cover the economy, companies, the markets, & the government.