Package Design Now

by Gisela Kozak, Julius Wiedemann

The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package?some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This encyclopedic resource, divided into chapters by type (such as cosmetics, household products, food, beverage, electronics, industrial, and clothing) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes, giving readers a peek at the way packaging is made and designed. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..

Genres: Design

414 pages, Paperback

Published August 1, 2008

Reviews

[Agus Jakarta · Rating 5 out of 5]

A really great book to get insight and inspiration on the wonderfull yet deep world of packaging design. Really recommend this book not only to designers but brand managers or brand owners as well so they can get fresh ideas and examples on how to enhance their own brands packaging.