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Japanese Graphics Now!

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Big in Japan Exploding with eye-popping originality and freshness, today's best Japanese graphics have been gathered together to make this must-have guide to contemporary aesthetics in Japan. With their unique perspective, the Japanese have a way of looking at the world that has long been a source of great interest for the Western mind. Here, Japan's most talented creative professionals strut their stuff in the form of posters, advertisements, print media, visual identity, and print design. Divided into chapters by media type, this highly visual guide presents a diverse selection of graphics and includes an index of designers, complete with website addresses and contact information.

607 pages, Paperback

First published November 1, 2003

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Gisela Kozak

13 books2 followers

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5 stars
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60 (35%)
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58 (33%)
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Displaying 1 - 9 of 9 reviews
Profile Image for 7jane.
824 reviews365 followers
September 17, 2015
Some may say that a book with just graphics and an introductory text may not be enough, but for all fans of visual beauty, especially Japanese style, this is a great picture book, and Taschen does do picture books quite nicely.

So, this book is about Japanese Graphics around 2006, which showcases quite well how they do it, put in categories of: 1) packaging 2) posters and ads, and 3) print. There's a strange good balance of traditional and modern, minimalist and chaotic, sensible and cute, foreign-style and clearly Japanese, busy and clear. Very useful for long commutes, which means there might be small texts involved XD

The following things, among others, appear in here: food & drink, beauty products, shopping bags, package material, advertisements for companies, universities, exhibitions, events, competetions and sales, condoms, electronics, clothes, cars, games, child safety products, for ecology-mindedness. It's quite endless so one might want to pause something. *lol* Well, it *is* a picture book of beauty. So beautiful are some things you would want to keep them, and not use them. (I mean, I have one green-tea drink bottle from a trip to Japan still on my kitchen windowsill, just because it's so pretty in its green-ness - I did drink the contents already though :) ).

If you're interested in graphics, or just like looking at great-looking packages, ads and such, especially from Japan, this is a good read.
Profile Image for chouineuzzZ.
116 reviews
January 1, 2024
banger de fou, tout ce que j'aime... design graphique... livre composé presque exclusivement d'images... packagings japonais... etc..... quel bonheur
Profile Image for Natty Peterkin.
90 reviews2 followers
October 22, 2018
An excellent collection of inspiring work – my only criticism is that due to the lack of background information other than name credits, it was sometimes hard to tell what a design was for (particularly the more abstract ones)
Profile Image for Analuabc.
263 reviews
November 11, 2017
Livro repleto de designs e ilustrações e conceitos característicos dos Japoneses alguns, outros mais universais. Quem gosta de design ou de marketing ou simplesmente do Japão é um bom almanaque para ver e re-ver de vez em quando.
Profile Image for Vander Alves.
262 reviews4 followers
August 30, 2021
A very visual sample of the distinctive graphic design found in packages, signs, flags, ads and all other kinds of everyday visual media across Japan.
Profile Image for Caramello.
51 reviews2 followers
April 29, 2024
I guess its not the sort of graphics I had in mind but still decent stuff that generates some ideas for drawing/art :)
Displaying 1 - 9 of 9 reviews

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