Developing Business Strategies

by David A. Aaker

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike."
― Robert L. Joss , Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go.

Genres: Business, Nonfiction

352 pages, Hardcover

First published January 1, 1984

Reviews

[Denis Vasilev · Rating 3 out of 5]

Книга по бизнес стратегии времен расцвета стратегического планирования, на примерах успеха компаний давно покинувших этот мир, в том числе из-за ошибок в стратегии

[Mai Tien · Rating 5 out of 5]

A very comprehensive and well organized book on building business strategy. Presented you with different business cases so you can see how the approach is applied differently. Will not give you quick bullet points on “how to build a business strategy” magic here u go 1 2 3. I think author did a pretty good job in highlighting what is the core in leveraging a business growth, regardless of which stage the business is at

[Lauren Albert · Rating 4 out of 5]

Aaker's book is a thorough and useful overview of the process of developing business strategies (see my review of Fahey's Competitors). He lists important questions to ask, gives factors to consider, discusses how to deal with strategic uncertainties. He covers both internal and external analysis (inside and outside company). I think this is a very good starter for someone trying to get the basics of business strategy and strategic analysis.

[Ongky Sander · Rating 4 out of 5]

This book is good. The theory and application was good.

[Stacey Moore · Rating 5 out of 5]

Solid, comprehensive book on business strategy.