One Step Ahead: Writing for the Internet

by Jane Dorner

This is a practical guide for those wishing to write copy for websites as well as for those who commission others to do it. The book is set in two parts, the first gives learning objectives based on key ideas, techniques, and resources, and the second summarizes these objectives, explains
technical terms, and gives pointers to useful sites and references.

Paperback

First published December 12, 2002

Reviews

[Ruric Amhari · Rating 3 out of 5]

Covers how to write effective copy for personal and corporate websites. Looks at how to prepare, structure and style web copy, evaluate what makes an effective website ad how to keep readers interested and engaged.