Description Using metaphors from The Wizard of Oz, the authors convey core principles that make a company successful. They also introduce a step-by-step model that enables people at any level of an organization to take action to alter the culture's belief system in order to produce the desired excellence. Included is KEYNOTES, a pocket-size review of strategic points to enable the listener to translate words into action, getting results and achieving a competitive edge by creating a culture of accountability. This practical, "can do" approach to accountability and culture reform in the corporate world could easily translate to any organizational situation.