Fire Them Up!: 7 Simple Secrets to: Inspire Colleagues, Customers, and Clients; Sell Yourself, Your Vision, and Your Values; Communicate with Charisma and Confidence

by Carmine Gallo

Fire Them Up! will give you the astonishing communication skills that will help you enjoy more successful and fulfilling relationships with colleagues, clients, employees, or anyone else in your personal or professional life. It is full of stories and tactics from some of the world’s most influential people. More than two dozen of today’s most inspiring business leaders share their secrets including men and women who run The Ritz-Carlton, Google, Travelocity, Cranium, Cold Stone Creamery, Gymboree, 24-Hour Fitness and many other big-name brands. The book reveals seven simple secrets distilled from the wisdom of leaders, entrepreneurs, and visionaries from different backgrounds, generations and industries. Together, they possess all the tools you need to transform yourself into an extraordinary, electrifying, and enthusiastic leader who communicates with power, passion, confidence and charisma!

Genres: Business, Management

240 pages, Hardcover

First published September 1, 2007

About the author

Carmine Gallo is an American author, columnist, keynote speaker, and former journalist and news anchor. Now currently based in Pleasanton, California, he is President of Gallo Communications Group and works as a communications coach and speaker

Reviews

[Karen ⊰✿ · Rating 3 out of 5]

This has some good concepts, but now that it is 10 years old could use an update. Unfortunately the examples given in some parts (Donald Trump for example) have taken on a whole different meaning, and Steve Jobs has become a bit of a "easy out" for leadership books wanting to describe an inspirational leader.
I did like that the book goes trough 7 "simple secrets" and then in part 2 of the book takes us through real case studies of how these apply.

Worth a listen, and hopefully will be updated soon.

[Laurie · Rating 3 out of 5]

If I had read this book back in 2008, I might have really enjoyed it. Instead, I read this book in 2025 (after it sat on my to-read list for over a decade), and it feels very dated. I’m sure that the 7 super simple secrets still work for leaders in business (or even for selling yourself in a job interview), but it’s hard to take it seriously with many dates pop culture references (I’m old, I still got them all) and holding up Donald Trump numerous times as a business success. 🫠

[Brendyn · Rating 5 out of 5]

Great book! For those who complain about the examples of Donald Trump need to get over it. I'm not a big fan of him, but I'm sure most of those who speak against him and his name being mentioned in this book now, would have agreed back then when he wasn't running against the liberal agendas.

[Graciela · Rating 3 out of 5]

Very inspirational!

[Xrysa Ser · Rating 5 out of 5]

Very inspiring book, written for leaders yet simple and engageging

[Shaun · Rating 4 out of 5]

I liked this book and enjoyed all the inspirational stories the author shared. I will read other books by this author. The 7 secrets are as follows:
1. Ignite your enthusiasm
2. Navigate the way
3. Sell the benefit
4. Paint a picture
5. Invite participation
6. Reinforce an optimistic outlook
7. Encourage their potential

I learned much from this book that I hope to be able to use in my life and career.

[Brandon]

Excellent book on how to engage and motivate employees, partners, and investors through your vision.

[Lori Grant · Rating 5 out of 5]

A must-read book on improving your business communication skills.