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The Source of Success: Five Enduring Principles at the Heart of Real Leadership
In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today’s the relationship between the informed customer and the creative employee―a relationship, he shows, that must be built with honesty and integrity. Georgescu’s vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within
- GenresLeadership
208 pages, Paperback
First published July 15, 2005
1 person is currently reading
49 people want to read
About the author
Peter Georgescu
7 books13 followersPeter A. Georgescu is Chairman Emeritus of Young & Rubicam Inc. and author of "The Constant Choice" and "The Source of Success."
Peter Georgescu was born on the eve of the Second World War in Bucharest, Romania. Peter’s father was the Managing Director of Exxon’s operation in Romania. While on a business trip to New York in 1947, the Iron Curtain fell and Peter’s parents could not return to Romania. Overnight they became the enemy of the Communist regime (his father would have been killed if he’d returned to Romania). Peter and his brother were left in Romania with his grandparents and would remain apart from his mother and father for eight years.
His grandfather was seized and imprisoned as a political threat, and then murdered in captivity. Shortly after his grandfather was taken away, Peter, only nine years old, was arrested along with his brother and grandmother and sent to a work camp. With the intervention of Congressman Frances Bolton and President Eisenhower, the boys were reunited with their parents in April of 1954.
"The Constant Choice" is a remarkable story that transcends memoir or autobiography in favor of a reflective look at an unusual life. Peter Georgescu has chosen to write a ground-breaking book about his unlikely path in business and his own illuminating journey in the world of faith. Georgescu has struggled with the forces of both good and evil, which are often indistinguishable, disguised and difficult to differentiate from one another. His story offers a hope and clarity to those struggling in today's confusing and frightening world.
In 2006, Mr. Georgescu published his first book "The Source of Success" -- asserting that personal values and creativity, devoted to creating lasting relationships with individual customers, are the leading drivers of business success in the 21st Century.
Peter Georgescu was born on the eve of the Second World War in Bucharest, Romania. Peter’s father was the Managing Director of Exxon’s operation in Romania. While on a business trip to New York in 1947, the Iron Curtain fell and Peter’s parents could not return to Romania. Overnight they became the enemy of the Communist regime (his father would have been killed if he’d returned to Romania). Peter and his brother were left in Romania with his grandparents and would remain apart from his mother and father for eight years.
His grandfather was seized and imprisoned as a political threat, and then murdered in captivity. Shortly after his grandfather was taken away, Peter, only nine years old, was arrested along with his brother and grandmother and sent to a work camp. With the intervention of Congressman Frances Bolton and President Eisenhower, the boys were reunited with their parents in April of 1954.
"The Constant Choice" is a remarkable story that transcends memoir or autobiography in favor of a reflective look at an unusual life. Peter Georgescu has chosen to write a ground-breaking book about his unlikely path in business and his own illuminating journey in the world of faith. Georgescu has struggled with the forces of both good and evil, which are often indistinguishable, disguised and difficult to differentiate from one another. His story offers a hope and clarity to those struggling in today's confusing and frightening world.
In 2006, Mr. Georgescu published his first book "The Source of Success" -- asserting that personal values and creativity, devoted to creating lasting relationships with individual customers, are the leading drivers of business success in the 21st Century.
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Displaying 1 - 2 of 2 reviews
April 20, 2020
Simple answer why I read this book - it was on my bookshelf, less than 200 pages, wanted to feel good about finishing at least 1 book in 2020! Nothing more than that.
Of course, everyone and every book has something to offer. Here are my takeaways from the book -
1. Do not base your hypothesis on stereotypes! (Sears case)
2. Details matter, a lot! (KFC case)
3. Values are the most important thing the company should abide by and provide its employees.
4. Honesty in personal life or business world makes us pay a heavy price - either money or relationships or both.
Of course, everyone and every book has something to offer. Here are my takeaways from the book -
1. Do not base your hypothesis on stereotypes! (Sears case)
2. Details matter, a lot! (KFC case)
3. Values are the most important thing the company should abide by and provide its employees.
4. Honesty in personal life or business world makes us pay a heavy price - either money or relationships or both.
February 3, 2013
Make this your daily routine to read a page a day. That's all I can say.
Displaying 1 - 2 of 2 reviews