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Innovation: The Five Disciplines for Creating What Customers Want
Nothing is more important to business success than innovation . . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovation
When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:
-The computer mouse and the personal computer interface you use at home and work
-The high-definition television in your living room
-The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
-The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.
Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience.
The genius of this book is that it provides the "how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.
Innovation is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.
Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough
True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.
When it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:
-The computer mouse and the personal computer interface you use at home and work
-The high-definition television in your living room
-The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly
-The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.
Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience.
The genius of this book is that it provides the "how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.
Innovation is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.
Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enough
True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.
- GenresBusinessNonfictionDesign
356 pages, Hardcover
First published January 1, 2006
27 people are currently reading
235 people want to read
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Displaying 1 - 10 of 10 reviews
October 9, 2009
this book could have used some innovative writing.
June 11, 2015
This book was an easy read, which surprised me considering that the practices in it were written by a company full of scientific geniuses in many fields, especially technology. SRI International is responsible for the computer mouse, HDTV, Siri of Apple (from SRI's AI center SRI = Siri, get it?), among thousands of other inventions and others you will never heard about due to government defense contracts. In fact, this book was hard to find, they do not seem to believe in the PR machine of the other well known companies that share the same amazing creativity in technology. They are more structured and serious than Google, and more broad and scientific than Apple, but very much their contemporaries.
The book distills the innovation process down to its valuable parts, and teaches you the process, as well as the types of people and roles they need to play in order to get results. All of the information has been practiced, measured and tested, its not theory. The real-life (and historical) stories make the information easier to grasp and identify with, complete with case studies and focus. It is one of the best books on business and creating customer value I have ever read, I bought two copies - one for home, and one for the office. A hidden gem!
The book distills the innovation process down to its valuable parts, and teaches you the process, as well as the types of people and roles they need to play in order to get results. All of the information has been practiced, measured and tested, its not theory. The real-life (and historical) stories make the information easier to grasp and identify with, complete with case studies and focus. It is one of the best books on business and creating customer value I have ever read, I bought two copies - one for home, and one for the office. A hidden gem!
August 31, 2014
Was useful to know that innovation can also follow some guideline to be practical and with metrics. The different techniques followed by experts and enabling innovation based atmosphere in a company are helpful. Worth a read to act on certain principles, though at some places it feels like academic material.
October 20, 2007
If you are looking for an authoritative discussion about innovation, this is not it. It is a good descriptive text about how innovation occurred/failed during the development stages of some interesting technologies. Think of this as more a History of Science text.
June 22, 2014
Mixed feelings with the book. It starts well and is really very good when it talks about Value proposition and how to think, elaborate and validate it. But then the book loses its focus. Read the first part of the book. It's good!
March 29, 2013
A should-read book on innovation for knowledge workers and entrepreneurs.
July 8, 2016
OK read, but a bit outdated.
November 24, 2024
Simple and actionable. A great read
July 25, 2025
As simple as NABC
December 30, 2008
"Undoubtedly a good book. "
Displaying 1 - 10 of 10 reviews