Hersey chocolate was famous for its pro-employee, pro-social, pro-people attitude. Community loves the company. Company took various social initiatives such as setting up educational institutes, hospitals and parks for local communities and employees. Suddenly, the management thought to sell the company. The aftermath was not expected by management. Entire local communities, employees, retired CEO started agitation to block the sell. Deal was finalized and simultaneously protesters's agitation were becoming non-ignorable as media already started broadcasting. Ultimately, Hersey had to blink and forced to cancel the deal. This was power of community.
Nowadays, it is becoming more and more difficult to run business only for profit and welfare of shareholders. People become aware about ecological, economical and social consequences of running business. "Business of business is business" is no more holding its ground. Organization has to think about "The Triple Bottom Line": Environment, Economy and Society. Business has to be sustainable.
This book explains well what is the benefit of adopting sustainability or adopting triple bottom line concept in their business through various case studies. The author proves that concern about sustainability is not all lose-lose business, but it is ultimately cash-cow. If organizations understand that without involving local communities, running of business is actually loss making, then they will have to adopt Global Reporting Initiative (GRI).