Experience Design: A Framework for Integrating Brand, Experience, and Value

by Patrick Newbery, Kevin Farnham

Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey.Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers.Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about "experience design," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.

Genres: Design, Business, Nonfiction

240 pages, Kindle Edition

First published January 1, 2013

Reviews

[Manuel Estrada · Rating 4 out of 5]

Inspirador

Más que un libro con respuestas, es un libro de propuestas de trabajo, mucho sudor y energía para lograr resultados. Muy bueno!

[Terry · Rating 4 out of 5]

experience design is a great overview of the current information gathering techniques used to inform strategies for brand creation / maintenance and product design / messaging. also includes the documentation formats used to capture and share those specifics. it's a concise and important book that i liked enough to buy in both its digital and paper formats.

[Nathan · Rating 3 out of 5]

A good framework for thinking about experience design. Provided a few solid case studies that allowed me to talk about and present the value of Experience Design to co-workers. Now used as a reference book for continued talking points.

[Kasra Rahjerdi · Rating 4 out of 5]

Any recommendation from Jahed is a good book. A lot of things in here are "well, duh" but not things you don't think of until someone else says it.