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Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off

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This guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips you can use to elevate your prospecting skills and take their sales into the stratosphere. You will learn how you Red-Hot Cold Call Selling includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.

224 pages, Paperback

First published July 1, 2006

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35 people want to read

About the author

PAUL S. GOLDNER (Katonah, NY) is the Co-Chief Executive Officer of Accent on Results, a market-leading global sales training organization. He is the author of Red-Hot Cold Call Selling and Red-Hot Sales Negotiation.

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Displaying 1 - 2 of 2 reviews
Profile Image for Albert Linog .
46 reviews13 followers
September 4, 2025
Hate making cold calls? This book is a must for anyone who sells things. It's full of tips and secrets that work. You will learn how to get better at finding customers and make more sales. This book also teaches you how to use the internet and email to find people to talk to.
Profile Image for Leader Summaries.
375 reviews50 followers
August 4, 2014
Desde Leader Summaries recomendamos la lectura del libro Prospección en caliente, de Paul S. Goldner.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, las mejores técnicas de ventas.
En el siguiente enlace tienes el resumen del libro Prospección en caliente, Cómo tener siempre llena su lista de clientes potenciales: Prospección en caliente
Displaying 1 - 2 of 2 reviews

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