What do you think?
Rate this book
PrestaShop 1.5 Beginner's Guide
Build your own attractive online store with this fast and flexible e-commerce solution Overview In Detail PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store. In"PrestaShop 1.5 Beginner's Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce. If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you. This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money. With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods. Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service. If you want to start your own e-commerce business using PrestaShop, then this book will show you how. What you will learn from this book Approach This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that. Who this book is written for This book is for people who are interested in creating an online shop. Basic HTML and CSS skills would be beneficial but are not required as we will provide you with all the code and know-how you need.
260 pages, Paperback
First published March 28, 2013
8 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
May 30, 2013
Lots of companies want to be able to sell effectively online. The trouble though is that it can be pretty difficult to get a half-decent and functioning e-commerce website setup to sell through. Although there are numerous companies willing to setup e-commerce websites for you, the costs for startups can often be way too prohibitive for many. And of course the risks of hiring 'cheap' or 'inexperienced' developers to build and e-commerce website for you can far outweigh the benefits. As a web developer myself, I have seen some unfortunate business owners get stung by some truly terrible e-commerce setups; which have looked plain ugly and barely functioned. To succeed selling online, everything must be perfect.
So for many people contemplating the 'DIY' approach to selling online, Prestashop can be a big appeal. We are really fortunate that free software like Prestashop exists for building e-commerce websites, and it does everything most people would need. However like many other free website software solutions, the learning curve involved in putting something together can seem pretty daunting. All this talk of databases, modules, domains, themes and catalogues could be pretty eye-watering to novice users.
The PrestaShop 1.5 Beginner’s Guide is written by Jose Tizon and John Horton; and published by Packt publishing. This book provides a subtle introduction into what Prestashop actually is, how it functions and how to setup your first Prestashop store. It really is probably the only book you would need to buy on the subject of Prestashop management. Like many other Packt books written before, this book is well structured, methodical and walks you through all stages in simple steps. The content in this book is right up-to-date and compatible with the latest version of Prestashop. Prestashop for beginners aims to have you setup and selling within 7 days, and I can believe that statement.
The book starts by covering installation of Prestashop on a web server, or in a server environment like WAMP, LAMP or MAMP. It discusses the system requirements clearly, database setup and the installation procedures to be followed. Important steps like removing the install folder and renaming the admin folder are explained. The next chapters go into all the details, regarding store setup, and store management. At each stage of the book, you are working towards adding features to the website that enhance customer experience and functionality. Nothing in this book is skimped-on. I think just about everything you need to know is in this guide.
I have used Prestashop on a few occasions before, on behalf of clients. Although I had a basic understanding of Prestashop, I really wanted to get up to speed and learn everything there was to know about managing stores through Prestashop. Quite a lot had changed in the latest version of Prestashop, since I last used it. I found this book invaluable as a refresher and learning lots of new things about Prestashop. Although it is branded as a 'beginners guide' there is certainly a lot of important and useful hints and tips which would appeal to regular Prestashop users too.
So for many people contemplating the 'DIY' approach to selling online, Prestashop can be a big appeal. We are really fortunate that free software like Prestashop exists for building e-commerce websites, and it does everything most people would need. However like many other free website software solutions, the learning curve involved in putting something together can seem pretty daunting. All this talk of databases, modules, domains, themes and catalogues could be pretty eye-watering to novice users.
The PrestaShop 1.5 Beginner’s Guide is written by Jose Tizon and John Horton; and published by Packt publishing. This book provides a subtle introduction into what Prestashop actually is, how it functions and how to setup your first Prestashop store. It really is probably the only book you would need to buy on the subject of Prestashop management. Like many other Packt books written before, this book is well structured, methodical and walks you through all stages in simple steps. The content in this book is right up-to-date and compatible with the latest version of Prestashop. Prestashop for beginners aims to have you setup and selling within 7 days, and I can believe that statement.
The book starts by covering installation of Prestashop on a web server, or in a server environment like WAMP, LAMP or MAMP. It discusses the system requirements clearly, database setup and the installation procedures to be followed. Important steps like removing the install folder and renaming the admin folder are explained. The next chapters go into all the details, regarding store setup, and store management. At each stage of the book, you are working towards adding features to the website that enhance customer experience and functionality. Nothing in this book is skimped-on. I think just about everything you need to know is in this guide.
I have used Prestashop on a few occasions before, on behalf of clients. Although I had a basic understanding of Prestashop, I really wanted to get up to speed and learn everything there was to know about managing stores through Prestashop. Quite a lot had changed in the latest version of Prestashop, since I last used it. I found this book invaluable as a refresher and learning lots of new things about Prestashop. Although it is branded as a 'beginners guide' there is certainly a lot of important and useful hints and tips which would appeal to regular Prestashop users too.
September 2, 2013
PrestaShop 1.5 Beginner's Guide is a great book for entrepreneurs who want to build an e-commerce website so they can work from home and earn a passive income.
This book is great for for entrepreneurs building an e-commerce website. The book explains how to download PrestaShop, upload it to a server, create a database and run the installer. It also covers the most useful features in the Back Office.
It then provides advice on SEO including entering metadata, creating a tag cloud, configuring friendly URLs and submitting a sitemap and robots.txt file to Google.
After explaining PrestaShop's preferences, it describes how to send newsletters to customers, use Google AdSense to earn extra income and use Google Analytics to track stats.
The book explains how to create different user accounts with limited access to prevent accidental or malicious damage to the website, how to back up and restore PrestaShop's database and files and how to upgrade PrestaShop.
It then describes how to create PayPal and Google Checkout accounts, how to configure these accounts to work with PrestaShop and how to configure shipping as a fixed rate, by price, by weight and by carrier. The book also describes how to attract more customers with loyalty program, product comments and vouchers.
Finally, the book provides great advice on how to promote the website using Twitter and Facebook and by using techniques such as writing articles. There is also advice on how to analyse statistics to grow the website and generate a passive income.
This book is great for for entrepreneurs building an e-commerce website. The book explains how to download PrestaShop, upload it to a server, create a database and run the installer. It also covers the most useful features in the Back Office.
It then provides advice on SEO including entering metadata, creating a tag cloud, configuring friendly URLs and submitting a sitemap and robots.txt file to Google.
After explaining PrestaShop's preferences, it describes how to send newsletters to customers, use Google AdSense to earn extra income and use Google Analytics to track stats.
The book explains how to create different user accounts with limited access to prevent accidental or malicious damage to the website, how to back up and restore PrestaShop's database and files and how to upgrade PrestaShop.
It then describes how to create PayPal and Google Checkout accounts, how to configure these accounts to work with PrestaShop and how to configure shipping as a fixed rate, by price, by weight and by carrier. The book also describes how to attract more customers with loyalty program, product comments and vouchers.
Finally, the book provides great advice on how to promote the website using Twitter and Facebook and by using techniques such as writing articles. There is also advice on how to analyse statistics to grow the website and generate a passive income.
August 18, 2013
The first two chapters tell you how to set up a copy of PrestaShop for yourself. The step by step instruction should be able to make your first PrestaShop e-commerce web site up without difficulty. After you set up the web site, the book continues to tell you about the backoffice of Prestashop and such that you can use dashboard, input catalog, order, customer information, pricing and shipping methods.
The book not only tells you the theory, there are also the 'time for (your) action' section, designed for you to do practical tests. The other chapters focus on SEO, email Marketing, using of PayPal and marketing strategy and they are also very useful.
With the book, once you start to test the PrestaShop and get the results, then you will feel the need to complete reading it.
The book not only tells you the theory, there are also the 'time for (your) action' section, designed for you to do practical tests. The other chapters focus on SEO, email Marketing, using of PayPal and marketing strategy and they are also very useful.
With the book, once you start to test the PrestaShop and get the results, then you will feel the need to complete reading it.
Displaying 1 - 3 of 3 reviews