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413 pages, Paperback
First published January 1, 1933
If, at some future date, the history of social processes would allow the reactionary historian time to indulge in speculations on Germany’s past, he would be sure to perceive in Hitler’s success in the years between 1928 and 1933 the proof that a great man makes history only inasmuch as he inflames the masses with ‘his idea’. In fact, National Socialist propaganda was built upon this ‘fuhrer ideology’. To the same limited extent to which the propagandists of National Socialism understood the mechanics of their success, they were able to comprehend the historical basis of the National Socialist movement. This is very well illustrated by an article published at that time entitled ‘Christianity and National Socialism’, written by the National Socialist Wilhelm Stapel. He stated: ‘For the very reason that National Socialism i s an elementary movement, it cannot be gotten at with “arguments”. Arguments would be effective only if the movement had gained its power by argumentation.’
In keeping with this peculiarity the rally speeches of the National Socialists were very conspicuous for their skillfulness in operating upon the emotions of the individuals in the masses and of avoiding relevant arguments as much as possible. In various passages in his book Mein Kampf Hitler stresses that true mass psychological tactics dispense with argumentation and keep the masses’ attention fixed on the ‘great final goal’ at all times.