Authentic Marketing for Introverts

by Christy Strauch

The plan is simple: The things that made you hate marketing, make you good at it in today's world, and more likely to be successful now. Forget the old glad-handing, networking without connection, calling-to-quotas style. It’s over. It no longer works. What Introverts do well, is made for this era of new marketing. Your three greatest strengths-- *Long focus *Relationship skills, and *Drive for authenticity --make for successful marketing today. No more trying to change yourself into an Extrovert. Be yourself. There are one or two powerful things you can do to draw clients to you. Find them inside.

280 pages, Paperback

First published March 1, 2013

Reviews

[Marian Lindner · Rating 5 out of 5]

This book was excellent, detailed and easy to read. I found it comforting as an introvert in business to learn strategies that won't overwhelm me. I also liked the focus on both introverted and extroverted clients - what makes them tick - what motivates them to work with you. Glad I read it and recommended most highly!

[Frances Caballo · Rating 5 out of 5]

This is a wonderful book for people like me -- introverts!