The Viral Startup: A Guide to Designing Viral Loops

by Andrew Chen

If you’re interested in what it takes to grow a business from 10 users to 10 million, you should check out this collection of Andrew Chen’s most compelling writings on viral marketing. You’ll learn how to conduct awesome A/B tests and how to find out exactly what your customers truly want from your product.

155 pages, ebook

First published January 13, 2013

Reviews

[Ninakix · Rating 4 out of 5]

I like Andrew Chen. I don't like most “growth hackers,” but I like Chen because he has some good insights and seems to know what he's talking about. He doesn't forget people are human. This is a collection of essays, probably all available online, but the curation is nice and you can read it in two or three sittings comfortably. This book will do what it says it does: teach you more about optimizing and growing the user base for an online product. Sometimes doing what you say you will is good enough.

[Geisa Silva · Rating 4 out of 5]

É uma coletânea de artigos publicados no blog do próprio autor. Eu tenho no feed há uns anos e são ótimos insights, cases e questões levantadas. Estava em promo na Kindle Store e mesmo já conhecendo alguns textos, foi bem interessante.

Ele dividiu em 4 categorias: Virality, Design, Metrics e Growth, cada um com uma seleção de artigos referentes ao assunto. Não achei que funciona como um guia, vi mais como referências e indicações, além de incitar o leitor a questionar sobre seu negócio.