The Accountant Marketer: The Structured Approach Any Accountant Can Follow to Attract Clients They Love

by Karen L. Reyburn

If you have ever thought “I’m not a marketer. I’m an accountant,” this book is for you. Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values.

Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are. As a result, you’ll spend more time signing clients you like (and even love) and less time filtering out leads. Most likely, you’ll find yourself better at it than you originally thought. You may discover you really enjoy marketing! With these changes in your mindset and your process, you can have an accounting business which is more enjoyable, moving you closer to the goals you dream of. Do work you enjoy. Get paid for your worth. Work with clients perfect for you.

Genres: Business

358 pages, Kindle Edition

Published October 9, 2023

Reviews

[Kyle Beltle · Rating 5 out of 5]

Essential reading for every accountant

I really appreciated this book as it delivers on its promise of giving you a structured & clear approach for building your marketing plan. It won't give you any quick fixes, but if you're looking for a long term marketing plan, this is a great resource.

[Kim Kelleher · Rating 5 out of 5]

This book was like a master class in branding and marketing – it has very much informed what I plan to do with my firm!