Generation Entrepreneur

by Stuart Crainer, Des Dearlove

Crainer and Dearlove, UK media consultants and editors of the Financial Times handbook of management , examine "the new wealth-creators and shapers of business." Employing a breezy style and chapter titles like "outsider's paradise," "Pez heads," and "e pig," their handbook both a how-to and also a guide for managers of "gen e" employees posits that what began in the entrepreneurial melting pot of Silicon Valley as a dream for a select few has become a worldwide phenomenon in which creating a fabulously successful business is the spirit of the age. They look at the rise of this wired new generation, how its attitudes differ from those who came before, and why it's bad news for traditional corporations. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Paperback

First published December 22, 2000